electromatik
Well-known member
Tacony could definitely try to expand to the U.K. first rather than mainland Europe. To be truthful, Miele and Sebo don't hold the power in the U.K. that they do in continental Europe. Dyson's stranglehold on the U.K. market would be the big challenge. If I were in control of the company and I wanted to expand, I would do what all successful global operations do-research heavily the market first. Find out what the public thinks and wants. Find avenues to advertise, demonstrate, and sell. Fighting the bagless propaganda has been a challenge for ALL the bagged companies. I do know that by reading online reviews you get the impression that bagless is wearing thin in the U.S. People are complaining about the flying dust and allergies and how difficult they are to keep from clogging. If the British public can waver in their devotion to bagless, it might provide Tacony an opening. After all, they could lower their prices easily. Europeans have little need of full size electrically-driven power nozzles since carpet is fewer and farther between. Only time will tell but right now their sales are booming in North America.