My New Aerus Vacuums

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GM1982:

The forum member funeraldirector I believe is the one who started the speculation about a new upright. The man personally knows the CEO of Aerus, Joe Urso. He was the one who stated they are updating the power nozzle for the Platinum and he personally spoke with him. The truth is we won't really know until we know. I'm more interested in the new power nozzle update anyway. I'm quite sure a new line-up is coming, including an upright. All they have to do is seal it with HEPA filtration, add the more powerful motor, and go back to the 4000 design with built-in hose, on board attachments, and a LED headlight and it will be a highly advanced machine. Remember, Aerus has gone backwards in recent years. I roundly criticized Aerus for stripping away most of the high-end features with each successive model after the Renny. All they must do is add them back. All we can do is wait.
 
electromatik

thanks, I agree, we will see in time what comes of the new upright... I am just baffled by the operations of this company, the CEO and top people just seem to have absolutely no clue on product development, innovation and competition. The products are good, but the way they are sold, to the stores, to the design, its amazing they are still afloat. Its such an old school company, the way they operate, I don't care what anyone thinks or has to say on here, and I might make the grey parted hair older folk eyes spin on here, but six years and an MBA, I am surprised they still have customers. I see other vacuum brands, design, functionality, sales, marketing, etc. blow Aerus to nothing in the global market. Yes, perhaps their strategy its to be a niche brand, but with all the stores nationally and in Canada....I cant see the point of staying of door to door or being secretive about upcoming products. When you are about to launch a product, you want to create enough stir that when you release it, you get record sales.... think cell phones! Its goes for any appliance as well. Im not saying make a tv commercial, but there should be enough material on the website and in the stores to catch consumer interest... the salespeople, franchise owners, etc. should definitely be saying, hey we haven awesome new products coming out....Id love to show you the new platinum, look at what it can do compared to your 1999 Electrolux
 
George

with your six years and MBA plus your youth and you still dont seem to understand the way vacuum companies operate NOT ONE company shows you a sneak peek at their up and coming products .When they are ready to be shown and ordered most vacuum shop owners preview them at the VDTA show but most D2D dont go to the VDTA show if any do at all, so we are left to wait until they decide to release them .

Vacuums just dont operate like that never have never will . When the new product comes out Aerus does call all of the 1999 Aerus owners and do say look at this new 2013 model I have and do trade them out . So you have a choice be patient like most of us are or just go with another brand .

To your disbelief the company is doing VERY well and will be here after you or I are gone .Vacuums are the last things on most consumers mind if they had a choice between buying the latest cell phone or the latest vacuum they would chose the phone . Not everyone is like us as frustrating as it may be all we can do is wait .

Dan
 
Dan I agree with a lot of what you said, however, you view the situation of a vacuum company or product in the "how it is" scenario, I look at things as "what can be" Not saying Aerus doesn't do well, but just voicing my opinion on what I think would make them even better going forward.

This link below is an example of my point about getting the word out there about the release of a new product. Not that I am interested in a Eurekalux, but I think this proves my point.

http://www.prweb.com/releases/2012/9/prweb9958869.htm
 
George

that is just a single owned by an individual vacuum shop eVacuums not Eurekalux the companies advertisement so it just proves that vacuum shop is trying to create a buz .

I totally agree that they should create buzz but there would only be a select few that would be interested. You never see people standing out side in the freezing cold for miles waiting to buy the newest Hoover or Aerus .

Hopefully Aerus is reading this because there are some great ideas to make it the best company ever .

Dan
 
Well I dunno...

All I know is we never had a clue the Platinum was on it's way until someone posted the story here. It was a total surprise to me. Electrolux in particular NEVER did a lot of advertising. There was a store in my hometown and occasionally they would place a small ad in the classified section of the paper but that was ALL they ever did. Every few years you'd drive by and a different machine would be on display in the window. One gets the feeling the company just whips it out without much warning to anyone. The dealers have to learn the machine just like the customers. And to be honest, I feel door-to-door selling is the ONLY way to combat the myths that Consumer Reports propagates about Aerus/Electrolux machines. If Electrolux couldn't clean a rug, people would have noticed by now after a century nearly; thier rugs/carpets would've worn to a nub after a while. People need to SEE with thier own eyes they can clean better than most of the competition, and they need to see the dirt in the bag. Are they going to believe what Consumer Reports says or are they going to believe thier own lying eyes?
 
Well said Christopher,
Apple is always mum on their new products until they make an announcement a week before its release. A good example was the new iPad 3 last winter at this time.
 
Just got my Platinum. It is quite the machine. Powerful and quiet. Cleans carpet and wood, brick and tile with equal ease. I had just vacuumed the day before, when I received my Platinum. I of course wanted to play around with my new purchase, so I vacuumed my whole house, so I could try it on different surfaces. Guess what guys, I filled up an entire bag! I was shocked, there was no visible dirt, and the house was just vacuumed. Also, the air seemed fresher in the house. This is a comment usually reserved for Rainbow users, but it is true. I feel that this new Aerus represents a turning point for the company. This product puts others to shame, and once the word gets out there, I believe people will really go for these. Now, If only consumer reports would give Aerus a fair review!
This vacuum is worth the price. It is excellent. Quality through and through, with a little aesthetic value as well.
BTW - have learned quite a bit from Kirbyloverdan, and others, thanks for the knowledge.
 
Congrats Cliff on your new platinum. My local lux Aerus guy told me they were selling far better than they forecast for. A
So is there new platinum air purifier
 
My Aerus

guy just did the Philadelphia home show and sold 12 Platinums and have a ton of demos lined up because people are finally finding out about the newest Aerus .

He said it is very easy to sell and many people love the Stainless steel and its power and features . He has taken 4 newer Mieles in trade so far , he said if he traded one Miele a month he was lucky as these Mieles were traded in one week .

Dan
 
I really believe the Platinum is far superior to the Mieles. I have a Blue Moon and it cannot hold a candle to the Aerus. Also with a 15yr warranty, no worries. I have heard that the new air purifier is selling well also. People love their stainless......
 
CC:

That's so awesome what you said about the air being fresher. It sounds as though they really came up with a simple yet brilliant filtration system. I mean they probably said since everyone's got HEPA, what more is there? Why not TWO HEPA filters? The vacuum has been demonstrated in an independent laboratory to reduce particles in the air. It clearly has incredible filtration-the utmost importance for me. I've also read the blue bags still have the antimicrobial treatment.

As for Consumer Reports, don't expect a fair review for the Platinum. It will score no higher than any of them ever do. CR's tests are inherently biased and flawed due to the media used-talcum powder-which clean air systems struggle with. Aerus/Electrolux machines (and many other high filtration systems) suffer rapid airflow decline when the bags are clogged with the powder and dirt pickup suffers. Aerus knows that, and thier salemen can prove otherwise by filling two bags up during a demo. Consumer Reports is not the Bible, and they are not vacuum experts nor are they engineers. Most of the machines they recommend will be cleaning/filtering FAR worse when traded in a couple years later-as shown by particle counters.
 

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