Favourite Vintage Vacuum Cleaner Slogans
- Thread starter jmurray01
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danemodsandy
Well-known member
- Joined
- Mar 27, 2007
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- 1,701
The Ever-Popular Favorite:
Lewyt made an excellent cleaner, one ahead of its time in some ways. The company had one difficulty with its sales efforts - people reading the name often could not figure out how to pronounce it, which meant they were shy about trying to "ask for it by name" when shopping for a new cleaner.
Finally, some unsung genius of an ad writer came up with the slogan that made everything clear without being preachy:
"DO IT WITH LEWYT!"
Since it was a more innocent age, no one snickered.
Lewyt made an excellent cleaner, one ahead of its time in some ways. The company had one difficulty with its sales efforts - people reading the name often could not figure out how to pronounce it, which meant they were shy about trying to "ask for it by name" when shopping for a new cleaner.
Finally, some unsung genius of an ad writer came up with the slogan that made everything clear without being preachy:
"DO IT WITH LEWYT!"
Since it was a more innocent age, no one snickered.
pinkge
Well-known member
Hoover...
It Beats,as it Sweeps,as it Cleans.
It Beats,as it Sweeps,as it Cleans.
briankirbyclass
Well-known member
Kirby - "No other single appliance does as many things for you as the Kirby"
Kirby - Home Sanitation since 1919
Kirby-
Quality
Reliability
Performance.
Kirby - Home Sanitation since 1919
Kirby-
Quality
Reliability
Performance.
djtaylor
Well-known member
I have always like the slogan Kirby used for so many years.
Kirby- 'More lesure time for you.'
It was created at a time when Kirbys were still smaller and easier to operate. From the Classic 1-CR on the slogan was more of a joke than truth, but I still think it was a great advertising slogan.
Justin
Kirby- 'More lesure time for you.'
It was created at a time when Kirbys were still smaller and easier to operate. From the Classic 1-CR on the slogan was more of a joke than truth, but I still think it was a great advertising slogan.
Justin
2011hoover700
Well-known member
I actually have two
Hoover beats as it sweeps as it cleans
Eureka the very best in vacuum cleaners and more kinds of them than anyone else in the world That's Eureka
These are my personal favorate two.
Hoover beats as it sweeps as it cleans
Eureka the very best in vacuum cleaners and more kinds of them than anyone else in the world That's Eureka
These are my personal favorate two.
hygiene903
Well-known member
You Can Be Sure... If It's Westinghouse!
There was a large Westinghouse plant in Mansfield, OH, which was also the headquarters for the appliance division. They had an extremely large lighted sign with this slogan on the east side of one of their buildings. Anytime we were traveling when I was a kid and returning at night from points east, the sight of the Westinghouse sign always meant "we're almost home!" And their slogan prior to this one was "Every House Needs Westinghouse!"
Sadly, the sign has been gone since the late 70's, and many (but fortunately, not all) of the buildings in the Westinghouse complex have recently been demolished.
Jeff
There was a large Westinghouse plant in Mansfield, OH, which was also the headquarters for the appliance division. They had an extremely large lighted sign with this slogan on the east side of one of their buildings. Anytime we were traveling when I was a kid and returning at night from points east, the sight of the Westinghouse sign always meant "we're almost home!" And their slogan prior to this one was "Every House Needs Westinghouse!"
Sadly, the sign has been gone since the late 70's, and many (but fortunately, not all) of the buildings in the Westinghouse complex have recently been demolished.
Jeff
suctionselector
Well-known member
Miele
Immer Besser (Forever Better)
Anything less is a compramise
Immer Besser (Forever Better)
Anything less is a compramise
Miele: simply cheesy....
Ok, this might work in English, but in German it is but a nuisance:
"always" (immer) can mean 3 things:
- always / forever
- increasingly
- all the time / each time
Coming from this standpoint I simply HATE Miele's more than cheesy approach:
"Always better" (= better each time) somewhat ok (comparing test results and consumers' opinions)
"Increasingly better" (please do your work to make it come true, Miele's stuff overpriced but average has become reality here, good luck!)
"Always better" (pointing at a competition): Clearly no, there are other brands with similar results or with their products following up quite closely. Do not take a rest based on your brand name, Miele.
My guess is that the marketing airheads have figured out this (German) pun pretty well, unfortunately the double sided ambiguity does not reflect too well in other languages. In German at least it sounds pretty pompous and I hate people brushing off dandruff off their own business suits while having their "latte macchiato" and iPadding away uselessly.
Sorry but Miele as "always" better = clearly no. They must be more distinct about what they say (their good appliances speak a better language than their corporate appearance in the public does).
Tell them to kick these marketing airheads.
Joe
Ok, this might work in English, but in German it is but a nuisance:
"always" (immer) can mean 3 things:
- always / forever
- increasingly
- all the time / each time
Coming from this standpoint I simply HATE Miele's more than cheesy approach:
"Always better" (= better each time) somewhat ok (comparing test results and consumers' opinions)
"Increasingly better" (please do your work to make it come true, Miele's stuff overpriced but average has become reality here, good luck!)
"Always better" (pointing at a competition): Clearly no, there are other brands with similar results or with their products following up quite closely. Do not take a rest based on your brand name, Miele.
My guess is that the marketing airheads have figured out this (German) pun pretty well, unfortunately the double sided ambiguity does not reflect too well in other languages. In German at least it sounds pretty pompous and I hate people brushing off dandruff off their own business suits while having their "latte macchiato" and iPadding away uselessly.
Sorry but Miele as "always" better = clearly no. They must be more distinct about what they say (their good appliances speak a better language than their corporate appearance in the public does).
Tell them to kick these marketing airheads.
Joe
vintagerepairer
Well-known member
@ Jmurray, If anything, I think it is the other way round. Miele were always very, very good at producing vacuum cleaners but as time has gone on they have made lots of changes for the worse. This does not make them a lesser cleaner than others on the market, but it does make them poorer than previous models. It is almost as if the cleaners have been made to be only one or two stages better than their next competitor. It is almost as if they have decided their cleaners were too well built and have made changes so they will wear out quicker. As the years went by, I had more requests about parts for Miele than I ever did in the early days. It could be that more people owned the cleaners by then, I couldn't say.
longlivekirbys
New member
Kirby..
Kirby-
Quality
Reliability
Performance.
Kirby-
Quality
Reliability
Performance.
hoovermanmick
Well-known member
- Joined
- Feb 8, 2011
- Messages
- 180
miele cleaners
i dont thing there all that. dont get me wrong they suck well and are built well but as for as the motors go i been told u get a min of 2 years life span out them
http://[email protected]
i dont thing there all that. dont get me wrong they suck well and are built well but as for as the motors go i been told u get a min of 2 years life span out them
http://[email protected]
pinkge
Well-known member
Slogan's
Wasn't this thread about Our Favorite Slogan's.Not, Bashing a product.
Wasn't this thread about Our Favorite Slogan's.Not, Bashing a product.
vintagerepairer
Well-known member
Well yes, it was, I mean it is, but as the original poster seemed happy to carry on with a diversion, I followed suit. I keep forgetting that the internet is not like real life where one has a conversation that naturally branches off into sub topics.
