Dyson Is At It Again - Court Action

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sebo_fan

sebo_fan

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Scotland, UK, member AKA ukvacfan, & Nar2
Dyson have taken Miele to court over false advertising.

"...Dyson has won a complaint about rival Miele concerning how to predict the lifespan of a vacuum cleaner.

A catalogue ad for a range of Miele vacuum cleaners said: "All Miele cylinder vacuums are tested to last for 20 years*", with the asterisk linking to a line stating: "Based on average usage of 45 minutes per week at maximum output."

Dyson challenged whether the claim that Miele cylinder vacuums were tested to last for 20 years was misleading and could be substantiated.

Miele told the Advertising Standards Authority (ASA) that there was no standard measure for 20 years' life of a vacuum cleaner and provided the watchdog with some, but not all, documents relating to its internal testing procedures.

The company acknowledged that the tests were not of the vacuum cleaner as a whole but of single parts of the product, but added that they demonstrated that an average life of 20 years was achievable based on 45 minutes' usage per week at the maximum output..."



http://www.telegraph.co.uk/finance/...wins-advertising-claim-battle-with-Miele.html
 
Any vacuum cared for very well probably will last 20 years. This is a bizarre. I'd never have ruled in favour of Dyson on this.
 
That Argos Catalogue Claim that Miele Vacuums are designed to last 20 years has been in several catalogues spanning a few years.

And anyway, Dyson claim that their machines are built to last 10 years, what evidence do they have to prove this?
 
Dyson lasting 10 yrs--in the typical usage I see they are lucky to last only a few years.If their filters and bins are emptied and maintained according to the machine's user manual(what customer reads it?)Then MAYBE the Dyson will go ten years.Otherwise--they go to the dumpster--burned out motors,dirty and broken.In general--just about all common bagless vacs--end up their final life in the dumpster.--Sometimes you see them waiting for the final "crunch" fate on the curb-they are then trash truck crusher food!
 
Miele should never put a time frame on how long their machine will 'last'. No two people use their vacuum cleaners the same amount of time. I have a Miele Salsa S7 upright that's going on 4 years old. However, the brush roller wore out in about 3 years time, and I haven't used the machine but once in this past year. While I will keep it for sentiment sake, I consider the vacuum 'worn out' already. The brush roller costs $125 (Miele rape their customers on repair parts costs), so it will never get a new one.
 
i agree Tom - I think it was foolish of Miele to even make a promise like that - as you say - owners treat their vacuums differently but then not all homes are the same either when it comes floor coverings in general, from posh thick carpeting to short pile or even carpet tiles etc

HI-LO - Miele's 20 year claim seems to be on their website - bear in mind that catalogue stores like Argos, Littlewoods etc all use wording direct from the brand.

Ironically if the design is apparently tested to last up to 20 years, why would you need to buy an extended warranty for 10 years?

sebo_fan++4-15-2014-11-50-24.jpg.png
 
I didn't realise the S7 brush roll was that much to replace! Plus it's not easy to get at either. I so wish I never brought mine now! I took the extra warranty out on my S7 only cause if the complex foot pedal release mechanism failed! I got the vacuum cheap enough I suppose!

Very true every house, flooring and person is different as to how long a vacuum cleaner will last! Suppose they are all out to attract customers into buying their products!!
 
The problem is that the extended warranty doesn't cover wear and tear, and wear of the brushroll bristles will be seen as non warranty. I had a shock myself when I  saw the price of a brushroll, that's why the SEBO X4 is my favourite upright, and not the S7, as if anything does go wrong with the S7, its gonna be prohibitive to repair. You see a fair few S7 on ebay with beyond economic repair faults that are not even 5 years old, let alone 20. They want over £100 for a new handle and cable assy, and £180 odd for a brushroll motor.
 
Yeah, but its not as if the S7 brush roll is designed to be replaced. It is entirely different to what SEBO's X has - for a start the S7 doesn't even have a brush height sensor - as you know all of this - the X series is commercially based - thus things on it are easy to replace compared to the domestic-only design of the Miele S7.

One would imagine that Miele could be the same as SEBO if they offered a softer or harder brush roll as an option.

Its like brush rolls on air driven turbo brushes - they're not as if they are selling them like hotcakes as a replacement consumable part.
 
Certainly was a shock for me!! It certainly doesn't plus the general user would have to get Miele or an authorised repair to replace the brushroll adding to the expense as well! The handle and brushroll motor is expensive... I've heard the hose to replace isn't cheap either! Like I say I took the additional warranty out incase of any manufacturing fault!! I've seen a few in the past on eBay like you say not that old either. Why would you pay to replace a part on the S7 when its nearly half or a third of the price you paid for it brand new! Makes you wonder how they get away with charging that amount for replacement parts! It's not a bad vacuum just expensive to run and maintain!

I do like the SEBO X series wish id of had one instead, easy to use and maintain and replaceable parts are reasonable price and easy to replace too. I was looking at the X4 in John Lewis Home in Tamworth at the weekend again. The shop floor X4 Excel and X4 Pet had the new synthetic bags fitted. They look a bit different from the Felix ones they had perforated holes design over the whole bag obviously they didn't go all the way through the bag! They looked ok. Was tempted to buy one!!
 
Miele last 20 years?! HAH! I would love to see one really last remotely that long! My Miele Red Velvet w/SEB236 has been a nightmare, constantly breaks down! After the experience I have had with it, would never recommend one now to someone looking for a new vacuum. And as far as I'm concerned, only a Rainbow, older Electrolux or Kirby would last 20 years....most other vacuums you would be lucky to get 10 years out of it before dying.

Rob
 
I believe the Aerus Guardian Ultra was sold with a 20-year warranty until it was replaced by the Guardian Platinum last year, which has a 15-year warranty.

That's not just claiming that an Aerus will last 20 years. That's guaranteeing it.

Seeing as the Lux Legacy and Lux Classic (current models) share the same motor and chassis as the 20-year recently replaced Ultra, I'd have to imagine that the Legacy and Classic are all but certain to last 20+ years.
 
Thanks madabouthoovers for the tip and link will take a look. Amazon are not bad on price for the X series. I local independent has the SEBO X4 Pro don't think that's a bad price! Same as X4 Extra or Excel I think.

Thanks sebo_fan for the tip too. It is a rare usual colour scheme. Good price too like you say. Like the red and grey colours too.

I often check the SEBO reviews on Amazon UK especially the X Series. Some great reviews and some recent too. Interesting are the ones that have had several Dyson's or Miele's and after researching found SEBO and how they wished they brought one ages ago. Some mention they never heard of SEBO before, still surprises me now. There not well known though and I was one of though people once!!
 
The first time I saw a SEBO was when I saw a cleaning lady in a pub using one, I think it was a BS36, as I was intrigued by the lights on the top of the hood and the L shaped head. After all, they did start off in life as commercial machines. I've never seen a cleaner in a pub using a Miele - usually Henrys, but the odd SEBO did crop up where the landlord wasn't a tight wad!
 
I don't think I've ever seen a Sebo in a pub. It's all Henry's round here, with a few Dysons thrown in.

There is a white X1.1 used in a bookies that I walk past on my way home from work and an x4 in the conservative club down the road from where I live. My local corner shop has one too.

The first Sebo I saw was the later all white x1. A friend of mine from school's parents had a working farm (which is now a riding school). They originally had a Vax 2100 and a Turbomaster, but the TM died in about 98 (ish) and was replaced with a Sebo X1.

In 1998, most people I knew were using Turbopower 1's, Lux Twin Turbo's, Contours, DC01's etc. All the usual late 80's and early 90's vacs you'd expect to see around. A lot of Vax's too. So when I walked in and saw the Sebo box in the hallway, I was incredibly intrigued. I don't think I'd ever heard of them before that, although I do remember seeing a few 360's around but not really paying much attention to them. I got to use it in their living room and was instantly impressed. I've had a bit of a love affair going on ever since lol.

It's still in use, although it's now the upstairs vac as they bought an X4 Pet about 18 months ago for the main areas.
 
Very true that is! I wish it was different, I do my bit to highlight the SEBO brand to people! SEBO just get on with it and keep them selves to their selves suppose it's word of mouth too people get to hear about the brand!
 
I think if all and sundry flocked out to buy a SEBO, they would never cope with the demand - they are only a small company, based in a little town in Germany.
 
SEBO have already established their network of demo videos even if they are from the U.S - personally that is enough - other brands have done the same thing - but at the end of the day they are becoming more popular, mainly thanks to Which who rated their uprights No.1 for reliability.

Magazine adverts seem to the majority of where SEBO in the UK advertise. I think that is enough - after all you don't see many Hoover UK products being advertised in House & Home and other premium/high end lifestyle magazines.

SEBO's cylinder vacs are well built, durable and offer a good alternative to a Miele but at the end of the day, those appear to play second fiddle to SEBO's main/top sellers. One day that may change.
 
They certainly have I recognised them from the US site but the UK have put some other ones on that look like the UK have had made! Like the assembly and maintenance ones!? They certainly are becoming more popular which is good thanks to Which? and I believe John Lewis sales assistants like to promote them too. It's interesting like I said reading the reviews on Amazon on SEBO recent ones too how they like them and 'should of got one sooner', and 'wasn't sure about going back to a bag vacuum but it's less messy'.......etc....

I've seen the magazine adverts in the premium lifestyle and home magazines especially the SEBO X4 Pet! Premium vacuum in a premium lifestyle magazine why not.

Can I ask the SEBO X4 Pro is just another version of the other X4 models minus of plus a few addition tools?
 

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