2005 Hoover vs. Dyson TV Commercial

[niclonnic]

In May of 2005, Hoover released an advertising campaign titled "My Vacuum" where they boast that their Self-Propelled WindTunnel Bagless upright vacuum cleans a lot better than Dyson vacuums. It also introduced a new slogan: "Hoover. Clean to the Highest Power."

Hoover claimed that their self-propelled bagless uprights with WindTunnel technology cleaned carpets 56% better than Dyson uprights at the time. These results were based on ASTM International Test F608, which is an industry standard test representing real-life conditions in American homes.

Being the huge vacuum nerd I was at the time, I lost my marbles over this campaign, and was in disbelief. I understand that the reason consumers buy a high-end vacuum is to get your carpets clean. But it's clear that agitation and airflow are what get carpets truly clean. I wonder if this effective in getting customers to buy Hoover, as opposed to Dyson?

I haven't been able to find this commercial for YEARS, as nobody had uploaded it to YouTube. But the other night, I did a quick search, and FINALLY found the commercial! Here it is.

 

[gottahaveahoove]

Excellent!

But, in MY home, most DO want to see my clean home AND my vacuum (s).

 

[ilovehoovers]

DC15

The Dyson DC15 in the UK has great agitation and fantastic suction, not to mention it is one of the quietest Dysons ever made!
Below is a picture of my DC15, along with my 2001 Numatic Henry ( and my old horrible wallpaper )

 

[niclonnic]

Correction

I goofed on my OP and made a grammatical error in the last sentence of my third paragraph. It should've said:

"I wonder if this was effective in getting customers to buy Hoover, as opposed to Dyson?"

I forgot to insert "was" before "effective." Sorry!

 

[blackheart]

Huh...

I've never seen that ad before but I wouldn't be surprised If the Hoover outdoes early Dysons.

 

[panasonicvac]

I would gladly take that Hoover over those Dysons anyday. Not only they clean carpets better but they are also easier to work on. They can get under the bed or couch further, the self propelled is very handy to use, and lets not forget that they were built in the US.

 

[broomvac]

Hope I'm not offending anyone--and I'm certainly not trying to start a Hoover vs. Dyson battle--but, I'd rather take the Dyson(s). As the former owner of several different Hoover models with that twin-chamber style bagless dirt cup, and the current owner of several Dysons, I must say that Dyson's cyclonic separation system is far superior. I have an aversion to vacuums who utilize a pleated filter as their primary means of separation, because...

*dons British accent*

...they all lose suction!




Thanks for sharing!

 

[fan-of-fans]

I agree with the twin chamber system. A friend of mine had a Hoover Empower - neat vacuum but the filters were always dirty. Did not like that or the Bissell setup. I don't care for any bagless system that puts the filter in the dust chamber. But hey, it was the mid 2000s. It hasn't been all that long that manufacturers other than Dyson have started making true dual cyclonic systems without pleated filters.

 

[suckolux]

Great cleaning machine, except with that twin chamber system, just fixed one for a friend, and made in Mexico

 

[panasonicvac]

The twin chambers were definitely unpleasant to maintain. I wouldn't mind doing so once in a while as long as I'm careful. Another thing about Hoover that I would also take over Dyson is they made bagged self propelled versions too, something that Dyson doesn't even offer.

 

[niclonnic]

I can relate

While I've never used a Hoover vacuum with the Twin Chamber system, I remember a video on YouTube from 2011 where Nathaniel (bagintheback) shows his Hoover Empower and just how nasty the system is on it. Just taking the filter out made a mess on his tile floor. Sadly, the video is no longer available, so I can't share it.

I agree, single-cyclonic bagless systems are the bane of my existence. My Dirt Devil Swivel Glide Vision from 2001 had a giant, pleated filter that sat in the middle of the dirt container; when we would go to empty it, dirt wouldn't come out because it stuck to the filter. It had to be pulled out and banged out.

My Bissell Cleanview from 2004 had a better setup: the bagless system deposited all the large particles in a container that is unlocked by sliding a "Lock 'N Seal Lever" to the left, then the container is pulled out and emptied. The smaller particles were collected in a primary foam filter that was located in an "upper tank" that could be removed for easier access. The filter would then be twisted and pulled out to be cleaned. While it was still very messy to clean, at least it was washable, unlike the Dirt Devil.

Those are my thoughts on early to mid-2000s bagless systems. At least it's a good thing that bagless vacuum manufacturers have jumped on the cyclonic bandwagon.

 

[panasonicvac]

Those Bissells have one of the worst bagless designs that I've ever seen. I see more of these get thrown away than any other vacuum in the trash, simply because people either forget or doesn't even realize there's a filter inside when they empty them. The filtration was terrible, even after replacing the hepa filter it would get dirty really fast. The foam filters clog really fast, I find them to clog quicker than the Eureka Altimas. And they were a mess to maintain.