Fleeting statements as usual, JM!
Id love to know where you get your info from Jamie. Instead of the usual fleeting statements, research the markets before and after Candy's take over. Or were you born then? No? Didn't think so.
For a start you're not one of those kids born in the 1980s like I was. Let me put you in the picture. Though households had Hoover vacuums, most uprights were the Junior, not the Senior and of the cylinder vacuums, most households had the Electrolux brand in the 1960s to the 1970s. A handful had Goblin, Rotel budget canister vacs and a few other brands - a few even had Hoover cylinder vacs - but rather than slate Electrolux for the brand it is now, it is worlds away from Hoover at present as Hoover lack a prestige label - Electrolux has AEG for that as well as other brands to cover its larger appliances.
Back in the 1970s Hoover enjoyed a bigger UK market share for their larger home appliances - and my family had 2 Keymatic washing machines, a CrystalJet Dishwasher (eventually replaced funnily enough by two Candy dishwashers), a Space Saver larder fridge, a Hoover twin tub, a Hoover Electron 800, A Hoover Electron 1300 and eventually the replacement model with dryer, the Hoover Ecologic 1300. Dont tell me about brand loyalty - my family were a big Hoover brand fan.
Electrolux on the other hand didn't have as big a larger appliance range than Hoover did - but one thing that the Swedish company seemed to excel in other than vacuums were their freezers - deep freezers and fridge freezers and Electrolux were one of the very few to offer a domestic compact deep freezer at a time when supermarkets started to stock in frozen food - well before Farmfoods etc started to come in. Hoover had freezers of course but they were constantly running into problems and Which reports also cite that Hoover took a rather long time to develop a proper fridge freezer of their own as Electrolux appeared to control the market in that area, alone.
Currently Jamie, although Electrolux have one bagged upright on the market under their own name (the Powerlite), they are in a better situation with the umbrella of brands they can off shoot appliances and models to. A bit like VW with their Skoda & Seat brands. Electrolux did make a rebadged Hilight upright model that John Lewis sold under their own name and appears seasonally at John Lewis stores despite not being on their website.
Another upright based on a commercial model in the U.S was also released a few years ago but sales did not take off because Electrolux began to heavily invest in AEG by then, to pass over prestige lines to AEG, as buyers began to take notice of the German brands in floor care such as Miele, SEBO & Bosch. Some call it canny or cheating when a brand that was originally German and now under control of Electrolux is passing off Chinese made vacuums with an AEG badge. But, in light of that, AEG offer far more bagged cylinder vacuums, much more I may add than what Hoover presently offer and AEG/Electrolux canisters have won awards and are very quiet in use - again, far more convenient than the noisy motors Hoover produce.
Electrolux's third line from the Zanussi brand is basically rebadging old stock and passing it out to those who are clearly on a budget. Though initially appearing as two bagless uprights, Zanussi have also offered two bagged cylinder vacuums, one of which has never been in the UK before under the Electrolux branding. It is available through catalogues and appears seasonally.
Another off shoot that Electrolux has supplied models to are the catalogue chain Littlewoods, where some Swan cylinder vacs are rebadged Eureka U.S models with the Swan catalogue brand.
Where their floorcare range is concerned, certainly as a bagged fan - I think Electrolux have a greater foot hold now over Hoover, don't you think?
However, Id love to know what you think Numatic are selling on a gimmick though? Numatic machines are not gimmicks and will always be far better at cleaning as well as better built than the commercial tub vacuum that Hoover didn't even produce themselves.
As for the Hoover Turbo Power upright - well, as you know already, it's not actually designed by Hoover.