Rolls_rapide; I would quite like to disagree with all of what you have said there. But I can't. How could I when it is so damn true?
I often wonder if James Dyson knows how very lucky he was to have been as successful as he has been. I have no doubt for a second that his life was hard, frustrating, and all the rest of it, but to have launched an unknown brand of expensive, flimsy cleaner into a market saturated by brand loyalty and quality standards far, far greater than that of the product he was offering, was just absurd. I am genuinely pleased for him that it was a success, but this has to be largely due to the fickle nature of the UK consumers who first liked his new fangled gadget, followed by those hollow UK consumers who had to have what "her nextdoor" had brought home, with a few UK consumers who thought the cleaner was actually rather genuinely a bit better than most, and not because his product was the most amazing thing since vacuum cleaners were invented.
Unfortunately, it seems to be the latter which James Dyson does believe to be the case. He was very, very lucky to be able to sell such a poor quality product and win the consumers over at the same time. I also think that if there hadn't been so much poor quality bagless competition in the 2000's, Dyson would not have done so well. The very fact that all the other brands jumped straight onto the bagless bandwagon with their cheap, nasty cleaners, did little else but make the Dysons looked like the cream of the crap.