Gr8DaneDad
Well-known member
- Joined
- Apr 17, 2014
- Messages
- 660
ronni,
I think it's a great idea, but I don't think it will happen unless the company goes through a major change in it's approach to customers. There is some ridiculous notion that customers should only get information if they ask for it, and only from their local franchise. Even their web site is very poorly designed and provides only the bare minimum of information, such a wasted opportunity. I think Mr. Urso is still struggling with promoting a going concern rather than dismantling companies and stripping assets. I do give him credit for not following through with his original intention of selling off all the assets to the highest bidder. I even understand that selling the name rights back to Electrolux A.B. was probably necessary to raise the capital to save the company. But not promoting the company and raising consumer awareness and helping to them to transition their loyalty to the new name was another misstep and lost opportunity. Most people still think that the products available at the big box retailers are produced by the same company as the machine their grandmother owned. Electrolux A.B. has even said as much in it's marketing (and there is some small kernel of truth to the statement). As far as the general population is concerned, Aerus is a new player in the market trying to imitate Electrolux USA much like Perfect has done... and even Perfect does a better job marketing their product. Aerus doesn't advertise, makes getting information incredibly difficult, no longer offers any standardized training materials and has the most bizarre franchise agreement out there.... and in spite of themselves there are still great products and some great franchises, but overall the focus just isn't there. I hope that changes, and soon.
I think it's a great idea, but I don't think it will happen unless the company goes through a major change in it's approach to customers. There is some ridiculous notion that customers should only get information if they ask for it, and only from their local franchise. Even their web site is very poorly designed and provides only the bare minimum of information, such a wasted opportunity. I think Mr. Urso is still struggling with promoting a going concern rather than dismantling companies and stripping assets. I do give him credit for not following through with his original intention of selling off all the assets to the highest bidder. I even understand that selling the name rights back to Electrolux A.B. was probably necessary to raise the capital to save the company. But not promoting the company and raising consumer awareness and helping to them to transition their loyalty to the new name was another misstep and lost opportunity. Most people still think that the products available at the big box retailers are produced by the same company as the machine their grandmother owned. Electrolux A.B. has even said as much in it's marketing (and there is some small kernel of truth to the statement). As far as the general population is concerned, Aerus is a new player in the market trying to imitate Electrolux USA much like Perfect has done... and even Perfect does a better job marketing their product. Aerus doesn't advertise, makes getting information incredibly difficult, no longer offers any standardized training materials and has the most bizarre franchise agreement out there.... and in spite of themselves there are still great products and some great franchises, but overall the focus just isn't there. I hope that changes, and soon.