Very smart move for Aerus...Miele Killer here!
First off, let me say I will FOR SURE be adding the Aerus Platinum to my collection, as well as an original Guardian when I can find one in good shape.
Steven: I totally agree with you about Aerus needing to offer a Cloth HEPA bag! I don't feel the bags need to be upgraded, they are really good quality as it is. HOWEVER, these days, when Aerus is trying to compete with Miele & Sebo as their primary competition, & they sell the Aerus Classic for $1,000 dollars, they NEED to make a Cloth HEPA bag available as optional equipment for consumers to buy! When you spend that kind of money for a vacuum nowadays, you expect these features to be there. Especially when Aerus could contract with Perfect, JohnnyVac (vac shop distributor in Quebec that offers the Cloth HEPA bags) & Tacony to make their bags for them & not have to worry about the expense of setting up a manufacturing line to make a new product. It would be a smart move that would modernize their product & offer an additional product to sell to consumers at little expense.
As far as 2 HEPA filters being overkill? Well, I think it's a smart move for Aerus to market this system to consumers! Most people want the additional filtration, but they don't want to pay for costly filters & bags to accomplish it! Especially when some makers like Miele price their HEPA filters at $60 a filter....and you have to change it every year! I think that marketing the Aerus Platinum with micro-filtration bags, then a Washable HEPA filter to capture fine particulates, & then a True HEPA filter on the exhaust to capture carbon dust & whatever the Washable HEPA may miss is a smart move. Consumers will find favor with this type of system, as it will minimize their expenses to operate the vacuum long-term. The only problem I can see with the Aerus Platinum is the bags are a bit on the small side- even for an Aerus- and while most consumers that are already Aerus or Electrolux users will be used to small bags, it might be something for them to complain about or think a little harder about buying the vacuum. To overcome this, Aerus is going to have to make the cost of a pack of bags a very reasonable price, & offer bulk packaging/discounts on the bags. This takes away a consumer's complaints about the small bags if the cost is reasonable.
And Steven, no offense, but WHY would they go to the design & manufacturing expense of redesigning the original Guardian, when they can import a product that accomplishes everything you want to see in an improved Guardian? Most importantly, it still looks like an Aerus! Consumers aren't going to look at this & think to themselves, "What planet did they design this vacuum on?! This doesn't look like the Aerus vacuums I've always known." I think Joe Urso was very smart to choose to import the Platinum & "Americanize" it....they have a new premium vacuum that addresses dealer's complaints about the Guardian Ultra, that's new & improved, without any additional manufacturing expense! That's a no-brainer idea that makes PERFECT sense to me, if I was CEO of a company! And you say that Aerus is sticking their head in the sand & ignoring the world around them? If that's so, at least to my mind, they would have just kept the Guardian Ultra & never even dreamed of importing the Aerus Platinum! I would be willing to bet good money that Joe Urso has been paying VERY CLOSE attention to Miele, Sebo & Riccar/Simplicity, & decided this would be the perfect answer to make a product to compete against them in the marketplace.
Gareth: I understand your concerns about the vacuum being metal, & the dents you have gotten in yours after a few short years. I would be annoyed by that too! However, here in North America, it will be a selling feature against Miele....consumers here tend to associate a metal vacuum as being more durable, & will see it as an advantage the Aerus Platinum has over their competition. After all, in America consumers had Electrolux metal vacuums for 2 decades & the problem with denting existed then, but yet they still go back to buy a new metal canister, so they can't see it as much of a problem as you do.
Rob