Oh my goodness me. A hose and two tools do not add " extra weight." You've only been led to believe that. Case in point - many uprights don't have added weight where hoses and tools have been added. I can see your point if an additional caddy has been tagged on that IS heavy if it can be taken off and stored.
Direct air system? Do you mean where the dirt enters from the brush roll and through the fan before it travels up the main spine to the bag? I thought that was dirty fan air?
Clearly the news report highlights some poor thinking in my opinion:
Namely the addition of a lightweight, bagless vacuum/steam mop hybrid. "The industry's never seen that," so says Doug Cahill CEO. Well, hello - Shark already have one on the market and it weighs 12 to 16 pounds.
If Oreck are a true vacuum cleaner company I'd have thought they'd have invested more time and effort in producing something more in line with dry picking up dust only, don't you think? If they want to appear to a younger crowd, they will have to consider an upright WITH a hose. If Miele can do it with their S7, Oreck can jolly well tag along. Keep churning out the classic bagged vacs only but offer buyers something a bit more modern at the same time. Thereby keeping Oreck loyalists happy with the old and pulling in a larger new audience with something new. Selling old and new products are easy to do - Miele, Sebo and others all do it, not necessarily replacing old lines all the time with new ones.
Furthermore, Oreck folks and future Oreck buyers are two very different bands of consumer. An Oreck owner will be happy with what they have and will continue to recommend the product to others as long as it gives good performance - same as any owner with a brand that gives a good performance. I think resting on that idea alone of hearsay and passing a brand's name word of mouth is slowly dying out though.
We have the Internet now, those ruddy consumer reports and individuals use per review site and forums like this. Therefore it's not as easy as it once was to believe in a brand and I very much doubt these days a younger crowd wants two machines to deal with as opposed to one that can offer cleaning the floor and above it.
http://www.amazon.com/Shark-Steam-Mop-Vac-MV2010/dp/B003KKD7DY