Is the Aerus (electrolux) brand disappearing?

[gsheen]

Steven 


You make me laugh, fleet of cars and all.From what Ive read on car post on this forum I own to little ( we have 4 my old and much loved  94 E, this sl500, a range rover sport and my wife's beloved Hyundia atos )


Yes that is my new toy, In my spare time I buy and sell cars from auctions which makes me a bit of $$ on the side, Mainly mercs , jags and range rovers. This one I am keeping. I always wanted one so when the chance provided itself I jumped at it> It is one of the last ones made and a true beauty, Funny thing is that kirbyloverdan and I bought sl's on the same day, he has the newer shape though. As old as it is it turns heads even in white

 

[gsheen]

Back on the d2d company's though I think many people are going for more premium mass produced vacuums than d2d machines because of the wooden floors. 


I was chatting to our local rainbow shop here and he said that he now supplies the rainbow without the pn but with extra dusting attachments. wooden flooring creates more airborne dust because it cannot trap the dust like a carpet does. every time you walk on wooden flooring you stir up the fine dust that is on it spreading it around the room. My one mate who ones a tv shop reckons that hard flooring coming back in was the best thing for his business. the amount of tv's that blow due to to much dust in them is amazing. also people who have wooden flooring tend to vacuum less and sweep more making the problem even worse

 

[GM1982]

So I have an Aerus Guardian Upright to get rid of...

which is the best way to get rid of my vacuum... Sell or trade it in?? I want a vacuum that is much more convenient to use, and parts/bags will be readily available. I am liking the Riccar or Miele line, which do you recommend? Originally was thinking of trading this in for a canister version, but I fear so many of these Aerus (old school lux) stores are shutting doors. Also, the retail store is like negotiating for a used car. its a joke of an experience, let alone the high price I do not think is justified for the product you get. I paid $850 with a trade for the Aerus in 9/2011, after hammering the sales person down from $1300

 

[GM1982]

PS...

I never understood why they would not put tools on board for this machine, let alone it does not swivel or pivot. odd at this price point...right?

 

[sarasvacshack]

Aerus...

still has many options left. The franchise setup may not have been the best route to go. Dealers are really limited in not being able to offer any other brands, which is very difficult with a retail setup. They could go retail and still have a very competitive price point, or go back to d2d sales. Aerus machines are not going away, there is still a very good market for them.

 

[danemodsandy]

Lloyd:

Aerus may not be going away, but they seem to be well on their way to becoming a "niche" machine, similar to TriStar. That's a far cry from their market position thirty-five years ago. Back then, if you had real money to spend on a canister vac, you bought a Lux or a Lady Kenmore (and you only bought the LK if a Lux salesman didn't get hold of you first, because they were experts at pointing out the differences between their metal machine and Sears' plastic one). If you didn't have quite so much, you bought a Hoover or a Eureka.

In certain areas, it wasn't a question of whether you had a Lux - it was more like, "Which Lux do you have?"

I don't think Aerus will ever regain that status. I do hope they're able to hang around.

 

[GM1982]

Particle Counters

Does anyone know what a Lux Classic (aerus) would register on a particle counter. I was at a vacuum center last Saturday and the salesperson demonstrated this device called a particle counter on a Miele vacuum showing me how it reads 0. Most vacuums emit particulates back into the room he stated

 

[gsheen]

If the particle counter read zero then he is , um , talking rubbish and trying to pull the wool over your eyes. This is one of the latest cons used by vacuum salesmen to sell a vacuum 


 


No vacuum releases zero particals back into the air second of all when air is dispelled from a vacuum it will gather more particals in the air as it passes through. so the air coming out the vacuum would gather dust particals in the air and those would be read aswell. 


 


When testing is done properly it is done in a CLEAN ROOM and even then the vacuum will emit particle's back into the room 

 

[GM1982]

The device was held right up against the air vent on the machine not a few inches away where it could regain particles in the air

 

[joshdonnell]

I

I dissagree can you prove that the vacuum like miele ement dust ? The partical thing doent lie. Kirby is a dust blower

 

[bagintheback]

All vacuums emit some air imperfections. Last time I checked, HEPA filters were only 99.97% efficient at 0.3 microns. The particle scanner will only read particles larger than 0.3 microns. So what about the other 0.03% of dust? The closest you will get to zero emissions vacuum is a central vac, and that's only if it's exhausted outside the living area.

 

[trebor]

The rate of filtration...

at the exhaust is, for all practical purposes, irrelevant when particle size is below 2.5 microns, where pollen and mold begin. The exhaust filtration is measured when the vacuum cleaner is simply pumping air. What is the rate of filtration while the vacuum is picking up dirt? The more dirt it is picking up, the more particles the filter has to trap, and the more likelihood some particles will be exhausted.

Perfect filtration is an elusive goal, and a pointless one. What about putting that same particle counter on a 10 yr old Miele? What then? It doesn't matter as long as the dirt removal and filtration are sufficient to get the job done without spreading copious amounts of dirt.

 

[gsheen]

Trebor 


 


As usual you hit the nail on the head. 


I aways tell my customers forget how well it sucks now , How well does it suck in 6 months to a year. use that miele or any vacuum for that matter for a year and then put that particle counter on. 


 


As you said it doesn't really matter as most good quality vacuums exhauste air that is cleaner than the air we breath 

 

[trebor]

It amazes me...

how easily the American buying public is led astray by some trumped-up, misapplied, irrelevant marketing gimmick, like HEPA.

It is true our houses are more tightly sealed. Sick building syndrome is a reality. But better filtering vacuum cleaners are only one part of the solution, and only to a certain point. 95% @ 2.5 microns is more than sufficient for anyone with a normal immune system, unless there is a plague. But, in the more is better mentality, people fall for the absurdity of bagless HEPA filtration. The concept itself is ludicrous. IF these tiny particles are SO dangerous we cannot allow them to escape back into the air, why risk them escaping from a dust container?

 

[eurekastar]

RE: HEPA and alergies

I once lived in northern New Mexico with lots of Russian Olive trees, Cottonwood trees, and Elm trees. I always thought those were the cause of my allergies. Like many, I did everything in the world to minimize the assault from the likely suspects. Then I went to Central Asia for the first time in 2000. Guess what? They had all the same trees to which I thought I was allergic. But the entire two weeks I was there, I never had a sniffle. Never took an allergy pill. I slept very well too. When I got back, I told the doctor of my experience. He said that, for many, the problem isn't with plant allergens. Instead, they're affected by chemicals in their home environment. I had no idea that plastics and other synthetic fibers in things like carpet would have that kind of effect. But every time I've been to Central Asia and other developing nations where they don't use a lot of plastics, I do fine. In fact, I spent a week in Nicaragua last month and was never bothered by allergies. I stayed in a small remote village that was pretty primitive. The air was constantly filled with smoke from burning trash too and it never bothered me. Sorry about the long tome, but I too think HEPA vacuums aren't always necessary for some who suffer from allergies.

 

[joshdonnell]

Well

Nothings perfect! But i still choose a miele over anything! I cant have a central vac becuase i live in a Aparment, but i can tell you after owning a miele i dust less. With my rainbow i dusted more. I thought i was the other way round . I was sure wrong

 

[trebor]

Houseplants...

clean VOC's out of the air. There is a book called "Grow Fresh Air" that gives specific varieties and the things they remove.

 

[gsheen]

Bill 


One other thing to check is the  ac filter in your car , the whole ac system too. I suffer from major allergy's to ertain things and was always having sneazing fits in our one car ( a 2year model range rover that i bought on auction ) We figured it must be the car and I chatted to a mate who works in a lab, he sugested having the aircon unit checked , It was full of mould as the previous owner only set it to recerculate. 


Getting back to the vacuums or not , there are many other things in your house that can give you allergy's , sometime's I think that people today are a little to obsessed with clean. Its funny how we now have hepa this and hepa that , cleaning spray that removes 99.99% of all germs and yet every one you meet now has allergy's. years ago before this CLEAN came into effect houses were still clean and people didn't have as many allergy's as they do now


 

 

[Aerus]

Hello,

So everything about Electrolux selling their name is true. We now go by Aerus because we have moved from vacuums to also having some of the best air and water purification on the market. For those who dont know, Aerus is greek for air. The name was sold to help finance the development of our air and water products.

Honestly, we are stuggling to keep our customers because of the name switch but now we offer free efficiency checks on our products to offer information on the name switch and show other products we are now developing/ producing.

IF YOU KNOW A STORE SELLING OUT OF THEIR HOME, IT IS AGAINST OUR POLICY! PLEASE CALL CUSTOMER SERVICE because we believe you should have top of the line service with top of the line machines. In no way are we going out of business. We still have over 500 locations across the U.S. and more in Canada.

Visit Aerushome.com to see our new products and find a store near by. In no way is this a representation of the company, I work for one of our locations as the repair manager and I like to see what people have been writing, so I thought I could be helpful to this conversation.

BTW! ANY Electrolux products you find at a chain store are not our products anymore. I feel so bad when people get confused by it and think they are buying quality items.

 

[djub85]

I really feel that it was a giant mistake for Electrolux to sell their name. And an even bigger mistake was not creating some clause which prohibited the sold name from being used on vacuums. The new Electrolux is literally living off of the original Electrolux's reputation because so very many people have no idea that the name was sold.


 


I know that you're just a repair manager, but is there any sway you have in convincing the higher ups that something needs to be done about the name? I know that it's been like 15 years now, but it's never too late for change. It may be impossible, but I think that Electrolux needs to buy their name back entirely. Or, if that's not possible, they should at least change their name to some variant like "Electrolux USA" or "Electrolux by Aerus." That would be much more clear.


 


If I'm not mistaken, I believe that the same guy who owns Aerus also owns Tri-Star, an even more obscure vacuum company that's leeching off of Aerus's wands tools. If I owned the two, I'd sell Tri-Star to get enough money to buy back either the full Electrolux name or at least rights to call Aerus vacuums some variant of the name. And I'd use some leftover money to put together some decent advertising and redesign/replace the current plastic wand systems.