Is the Aerus (electrolux) brand disappearing?

VacuumLand – Vintage & Modern Vacuum Enthusiasts

Help Support VacuumLand:

Buying...

thanks for the info....so you have to have an in house demo and negotiate I assume. Also, what do you think of the Riccer upright or the canister one, says they come with metal wands and metal plate, durable?
 
George:

Yes, that is the way new TriStars are sold.

I don't personally care for Riccars, but then they're plastic, which something I avoid in vacs, at least as far as the main body is concerned. Plastic - of whatever kind or of whatever quality - ages, becoming distorted and brittle over the years. It makes new vacs very affordable, but it also makes another new vac a near-necessity sooner or later.

If you want an upright capable of going for years and years, there's always Kirby. If you buy a new one, you're registered as the owner, and they'll refurbish it for you any time you like, for a fee, putting it back into like-new condition. The only catch is that they use "equivalent" parts when refurbishing, not necessarily the exact items or colors that were on the vac new. This does not matter to many owners, but people like the collectors here - who can spot a substituted belt lifter from across Madison Square Garden - care a lot.
 
I agree that one of the major issues that happened is when the name and logo were sold to Swedish company. I think most people think that the Electrolux machines that are sold in big box stores are related to the original Electrolux, and know nothing of Aerus. I certainly didn't, and there are no Aerus stores near me that I know of. Aerus would probably be a totally unheard of brand in my area.

Another thing I don't get is why Aerus doesn't seem to update the machines much. They don't have a lot of features that many other brands of vacuums have, not to mention being much more expensive. They seem kind of stuck in the past and haven't updated with more modern features. Is a reason to buy an Aerus over a Kenmore, Miele or other brands?
 
Cole:

That's another problem - the lack of visible updates. Just making different colors isn't really enough. When American Electrolux was at its height, it took great care to update the overall looks of the machines regularly - look at the 1205, the Golden J, the Super J, Olympia, Silverado and so on. Then you get to the Diamond Jubilee, and the changes stop - it's really just color changes from that point forward to the Grand Marquise/Ultralux.

I don't think that did sales any good. I KNOW it didn't do the excitement factor any good.
 
simple system

"Electrolux had a relatively simple system that woked well for everyone from factory to customers across America.All branches were company owned and all employees from the president to the newest salesman were employees of Electrolux......There was a simple easily understood lineup of machines for any home,business or cleaning need with a one price policy as they were consigned to branch and salesmen until sold to customer.Electrolux did their own financing and every branch had service department."


Always wondered why Kirby did not use this same type of system......
 
I think all D2D

Vacuum companies have all been doing color changes and tweaks here and there.
TriStar , Filter Queen , Kirby , Miracle Mate and many others all are guilty of it not just Aerus .Aerus in NJ is doing very well there are no TriStars sold in the Southern part of the State I am not sure about the rest of NJ but no one even knows of the brand .
 
I still say Aerus should upgrade their rather loose relationship with Switzerland's Lux International. It would be a real novel addition to the vac market in North America to see a cool "Lux Intelligence" canister vacuum cleaner over on this side of the Atlantic.
 
The Aerus dealer that is only about 5 minutes from my house still seems to be doing well. They have been in the same location for more than 20 years and the sign above the store was never changed (its in a strip mall) and still says ELECTROLUX. Aerus/Electrolux vacuums have always been very propular here as they are easy to use and often lasted for many years. I was in the Aerus store two weeks ago to buy 2 chrome wands and replacement brush strips for the combination floor tool, had a nice converstation with the sales lady who has been there forever, and walked out with $78 less in my wallet. The wands are made nicely and I know they will last forever so I guess their price of $27 each was justified.

Electrolux/Aerus did make a HUGE change in their product line up when they introduced the Renaissance back in 1994. It was a completely new body style, with a design reminiscent of the model XXX, and it was completely different from any machine Lux was producing at that time or had been making previously. While not everyone was thrilled with the plastic wand set up, it was a new innovation, as well as the digital handle controls that now allowed the user to control every function of the machine at their fingertips. And lets not forget the longer cord, finally a Lux tank with a cord longer than 20 feet! Although the reliability of the first Renaissance machines wasn't up to par with other Lux vacuums, they did sort out most problems with the machine.

As for why Electrolux would have gone through all the trouble to produce this machine and then totally abandon the R-style machines is something we will never know. The Renaissance body, even though it dates back to 94, is the most recently designed body style, and Lux could have improved further upon this machine. With some minor improvements it certainly would have been a solid TOL machine to compete with others on the market as well as justify its premium price tag. I have always loved Electrolux vacuums, it’s the vacuum that started it all for me, but the Aerus corporation really leaves me scratching my head wondering what the hell they are thinking!! If only one of us in this club could be in control of the company, then Lux could be restored back to its former glory. I guess that’s just wishful thinking though.
 
What is the deal with the tri star bag, how do you dispose of it without dirt not getting everywhere? Its appears its an open circular bag, does it seal? As for the Aerus machine, and previous mentions on this posting, I think they are way overpriced and lack premium features. My upright lacks on board tools... I would be entertaining TriStar if I can see one, Riccar or a Miele this time around.
 
The Tristar bag you just lift out and toss out, unlike bags with a small opening where if you squeeze it you get a dust cloud poof out of it, the Tristar bags don't have that issue, I do tend to fold the top and roll it down with mine though before lifting out, but it's no more fiddly than any of my other vacs, but has bags more power for all cleaning jobs... :)
 
One of the reasons that d2d vacuum company's here are not doing to well is that most people have wooden flooring now, With underfloor heating its just as warm as carpet and doesn't get as grimy. I love carpet. My builder looked at me funny when I told him to rip up tiles in our lounge and fit thick plush carpet. But most people prefer to have the wooden floors. when you only have a few carpets in the house why would you buy a super sucker for $ 2000.00 when a $ 500.00 vacuum will do just as good a job. you don't need super suction for hard flooring 
 
George:

I'm seconding David - the TriStar bag is not any trouble to change, and does not let dust fly around. The way I change mine is to get one of those plastic grocery bags, open the canister, lift the bag out, and sit it in the grocery bag. Then I tie up the grocery bag and take it to the trash.

The TriStar bag is HUGE, and the vacuum does not lose suction very much as it fills, so you can take advantage of its full capacity. You will also enjoy the benefits of TriStar's quadruple filtration - when you're through vacuuming, you don't see dust again for quite a while, unlike single-filtration machines (like Lux) where dust reappears soon after vacuuming.
 
What on earth do you mean...?

and not having to return it to the rightful owner a few years ago...

Electrolux America legitimately struck a deal with Electrolux AG of Sweden for the exclusive use of the name 'Electrolux' in the USA and Canada. It was valid, legal, and binding. In fact Lux of Sweden regretted the deal after Lurelle Guild designed the model XXX, it was such a huge seller, but the deal was done until Joe Urso stupidly sold it back so Kelly Rippa could hawk Electolux washers and dryers, etc. on television. The deal was made in perpetuity, so until Electrolux LLC sold it, they were indeed the rightful, moral, and legal owners of the name Electrolux in North America.
 
If only one of us...

in this club could be in control of the company, then Lux could be restored back to its former glory. I guess that’s just wishful thinking though."

Yes, it is. In 2000 I was flown to Lux HQ in Bristol, VA by James McCain, then chief of operations. I am the only person from the outside to ever address the engineering team.

He was excited, and wanted me to head up a product development team from the field. His belief was in 36 months the company could be at the top of the heap once more. But when you are owned by a corporate raider whose only interest is in dismantling the company for profit, nothing matters
 
The "mixed" flooring and hard floors is hurting Kirby-Who needs an upright when you have such floors-The canister machines DTD ones or other are more useful.This trend is hitting the area I am in.Most new homes have all hard floors-no carpets.The WTW carpets are becoming a thing of the past-my place has WTW carpet-my place was built in 1972.
 
@trebor

It's such a shame you weren't able to work some magic at Lux. One of the nicest features of Electrolux canisters in the past is their simplicity. For years Electrolux had the most current technology, yet were still well made, and straight forward to use. I don't think you could ask for anything more, and what average person really wants to deal with an overly complicated vacuum when they probably already find it to be a dreadful appliance. Aerus doesn't really need to do all that much to their machines so they can properly compete with the rest of the market, but they seem to be opposed to change and prefer to revert back to older and less costly ways of doing business. If the Aerus wants increase their bottom line they are going to have to spend some money first on their product line-up before they will receive the largest amount of profit, unless they really are just trying to run the company right into the ground.
 
gsheen

Gareth, is that Mercedes SL a new addition to your fleet of cars? I can't believe that body style of the SL can be considered a classic now, since they came out more than 20 years ago.
 

Latest posts

Back
Top