Has anyone heard of a souvenir booklet, keepsake, or other milestone marker in the making?
An excerpt rom fundinguniverse.com ...
The Electrolux empire originated with the perspicacity and marketing flair of Axel Wenner-Gren, who spotted the potential of the mobile vacuum cleaner only a few years after its invention by Englishman H.C. Booth in 1901. In 1910 the young Wenner-Gren bought a part share in the European agent of a U.S. company producing one of the early vacuum cleaners, the clumsy Santo Staubsauger. After a couple of years as a Santo salesman for the German-based agent, Wenner-Gren sold his share of the company and returned to Sweden, where the building blocks for the future Electrolux, Lux and Elektromekaniska AB, were already in place.
Sven Carlstedt had formed Elektromekaniska in 1910 to manufacture motors for a vacuum cleaner based on the Santo, which was produced by Swedish engineer Eberhardt Seger. Since its founding in 1901, Lux had manufactured kerosene lamps. Now confronted with a shrinking market owing to the introduction of electric lighting, Lux head, C.G. Lindblom, proposed to Sven Carlstedt that the two companies form a joint venture for the production and marketing of a new vacuum cleaner.
In 1912 Wenner-Gren became the agent for the Lux 1 vacuum cleaner in Germany, subsequently taking on the United Kingdom and France. Over the next few years Wenner-Gren's role in the company grew, and the machine gradually became lighter and more ergonomic. Wenner-Gren foresaw a potential sales bonanza in Europe after the end of World War I. Initially unable to persuade his colleagues to step up production capacity, he overcame their reluctance by guaranteeing a minimum sales figure through his own sales company, Svenska Elektron (later known as Finans AB Svetro).
Lux and Elektromekaniska merged in 1919 as Aktiebolaget Elektrolux (the spelling was changed to Electrolux in 1957*). Wenner-Gren became president and a major shareholder of the new company. In 1921 the Lux V was introduced. This new model resembled a modern cylindrical vacuum cleaner, but it glided along the floor on ski-like runners instead of wheels. The Lux V was to present serious competition to the upright Hoover machines in the 1920s.
*Must have been the holding company's spelling as the machine emblems and the North American affiliations' spelling always used the familiar spelling.
------See complete article at: http://www.fundinguniverse.com/company-histories/electrolux-ab-history/
An excerpt rom fundinguniverse.com ...
The Electrolux empire originated with the perspicacity and marketing flair of Axel Wenner-Gren, who spotted the potential of the mobile vacuum cleaner only a few years after its invention by Englishman H.C. Booth in 1901. In 1910 the young Wenner-Gren bought a part share in the European agent of a U.S. company producing one of the early vacuum cleaners, the clumsy Santo Staubsauger. After a couple of years as a Santo salesman for the German-based agent, Wenner-Gren sold his share of the company and returned to Sweden, where the building blocks for the future Electrolux, Lux and Elektromekaniska AB, were already in place.
Sven Carlstedt had formed Elektromekaniska in 1910 to manufacture motors for a vacuum cleaner based on the Santo, which was produced by Swedish engineer Eberhardt Seger. Since its founding in 1901, Lux had manufactured kerosene lamps. Now confronted with a shrinking market owing to the introduction of electric lighting, Lux head, C.G. Lindblom, proposed to Sven Carlstedt that the two companies form a joint venture for the production and marketing of a new vacuum cleaner.
In 1912 Wenner-Gren became the agent for the Lux 1 vacuum cleaner in Germany, subsequently taking on the United Kingdom and France. Over the next few years Wenner-Gren's role in the company grew, and the machine gradually became lighter and more ergonomic. Wenner-Gren foresaw a potential sales bonanza in Europe after the end of World War I. Initially unable to persuade his colleagues to step up production capacity, he overcame their reluctance by guaranteeing a minimum sales figure through his own sales company, Svenska Elektron (later known as Finans AB Svetro).
Lux and Elektromekaniska merged in 1919 as Aktiebolaget Elektrolux (the spelling was changed to Electrolux in 1957*). Wenner-Gren became president and a major shareholder of the new company. In 1921 the Lux V was introduced. This new model resembled a modern cylindrical vacuum cleaner, but it glided along the floor on ski-like runners instead of wheels. The Lux V was to present serious competition to the upright Hoover machines in the 1920s.
*Must have been the holding company's spelling as the machine emblems and the North American affiliations' spelling always used the familiar spelling.
------See complete article at: http://www.fundinguniverse.com/company-histories/electrolux-ab-history/
