I wonder if Electrolux fans/collectors know about the etymologies of the 'Electrolux' name?
Not a few companies' namesakes originated from their inventors and/or financiers such as James Kirby, Issac Merritt Singer, and W. H. Hoover; while others were well-known brands that manufactured or rebadged a variety of appliances such as General Electric, Eureka, and Hamilton Beach.
But what about Electrolux? Was there a James Electrolux or a Elec Trolux?
Nope
The Electrolux brand was introduced at the 1919 merger of two Swedish companies--AB Lux and AB Elektromekaniska.
AB Lux, now Lux International of Switzerland, began in Sweden in 1901 marketing and selling kerosene lamps (this was a separate company from the makers of Lux soap). The lux (symbolized lx) is the unit of illuminance in the International System of Units. In fact, 'LX' was used as a machine name suffix when Electrolux introduced its lighted power nozzles in 1991 (e. g. Ultralux LX, Diplomat LX, Genesis LX). Now you also know why the original Electrolux logo featured light rays.
Sven Carlstedt formed AB Elektromekaniska in 1910 using the combined Swedish terms 'elektro' (electric) and 'mekaniska' (mechanical). It began as a manufacturer of motors for an early vacuum cleaner model called the Santo.
In 1912 Axel Wenner-Gren and Sven Carlstedt developed a vacuum cleaner. After convincing AB Lux to mass produce the newly-designed appliance, it was named Lux I.
So there you have it.
____________
Keller Manufacturing Company 1910 Keller-Santo ad:

Not a few companies' namesakes originated from their inventors and/or financiers such as James Kirby, Issac Merritt Singer, and W. H. Hoover; while others were well-known brands that manufactured or rebadged a variety of appliances such as General Electric, Eureka, and Hamilton Beach.
But what about Electrolux? Was there a James Electrolux or a Elec Trolux?
Nope
The Electrolux brand was introduced at the 1919 merger of two Swedish companies--AB Lux and AB Elektromekaniska.
AB Lux, now Lux International of Switzerland, began in Sweden in 1901 marketing and selling kerosene lamps (this was a separate company from the makers of Lux soap). The lux (symbolized lx) is the unit of illuminance in the International System of Units. In fact, 'LX' was used as a machine name suffix when Electrolux introduced its lighted power nozzles in 1991 (e. g. Ultralux LX, Diplomat LX, Genesis LX). Now you also know why the original Electrolux logo featured light rays.
Sven Carlstedt formed AB Elektromekaniska in 1910 using the combined Swedish terms 'elektro' (electric) and 'mekaniska' (mechanical). It began as a manufacturer of motors for an early vacuum cleaner model called the Santo.
In 1912 Axel Wenner-Gren and Sven Carlstedt developed a vacuum cleaner. After convincing AB Lux to mass produce the newly-designed appliance, it was named Lux I.
So there you have it.
____________
Keller Manufacturing Company 1910 Keller-Santo ad:
