BrandSpark Canadian Trust Study of Vacuum Cleaners

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Vacuum Facts

Well-known member
Joined
Jun 5, 2025
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Location
UK
I was quite intrigued by the BrandSpark Canadian Trust Study. Their methodology in their press release states: "The BrandSpark Most Trusted Awards are based on the 2025 BrandSpark Canadian Trust Study, in which BrandSpark surveyed a nationally representative sample of 35,200 Canadian shoppers to determine the most trusted brands in Canada. Their top-of-mind unaided responses for categories they actively shop and services they use formed the basis for ranking, with ties declared if the margin of victory was within 3%. To be declared a winner or within the top 3 most trusted brands, a brand had to achieve a minimum 10% trustshare in its category."

Ultimately, it's just a popularity contest, rather than being based directly on anything respectable and objective. Nevertheless, it provides a view into the subjectivity of the Canadian people, who essentially voted independently on their favourite brands across a range of household products and common services. Of relevance to this forum, of course, is the vacuum cleaner category. I was shocked to learn that for the last TWELVE years, one company has been utterly dominant at the top of the rankings. The company in question wasn't shocking for anyone who follows technological developments in a learned and unbiased way—although I'm too frightened to speak the company's name freely for fear of more forum abuse. But what was genuinely shocking was how a fact of this magnitude has gone unmentioned on a forum of such scale for over a decade. That's a striking observation with some rather negative implications.

This is even more strongly reinforced by looking at the statistical significance of this observation. For those educated in basic statistics, for a sample size of 35,200 out of a population size of about 41.29 million, the margin of error is about 1.04%, meaning this is very precise for most practical applications like surveys or market research. That the same result has been achieved 12 times in a row is astonishing. Statistically, suppose the probability of getting your result due to random chance is p = 0.05 (standard α level). The chance of seeing the same significant result 12 times in a row purely by chance is: 𝑃(12 in a row) = 0.05^12 ≈ 2.4 × 10^−16. That’s essentially zero — so the subjective opinions of the Canadian people from this survey is almost certainly real.

That one brand is so trusted says something about the technology and product quality. This contrasts terribly with conflicting sentiments and rampant extrapolations from very limited data that lack anything approaching the same statistical confidence level. Identifying contrasts of such shocking magnitude is precisely how you determine and define propaganda. You can draw some very profound conclusions about those that promulgate the propaganda from striking data like this.
 
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Webmaster Alan, can we please have Vacuum Facts deleted and banned from this forum entirely and permanently?! Look, this post was meant ENTIRELY to antagonize members of the vacuum collecting community! The fact he doesn't even mention which brand it was that was dominant for 12 years is PROOF OF THIS! He KNOWS he made this post entirely to be argumentative and antagonize! Also, his statements and comments to other members recently in his other posts have been rude, condescending and believing he is superior to all others!

For these reasons, I kindly ask you to take a poll of the other members if this member should be deleted and banned, and if the majority is in agreement then it should be done. ENOUGH IS ENOUGH of Vacuum Facts and his outrageous conduct!!!!!
 
Webmaster Alan, can we please have Vacuum Facts deleted and banned from this forum entirely and permanently?! Look, this post was meant ENTIRELY to antagonize members of the vacuum collecting community! The fact he doesn't even mention which brand it was that was dominant for 12 years is PROOF OF THIS! He KNOWS he made this post entirely to be argumentative and antagonize! Also, his statements and comments to other members recently in his other posts have been rude, condescending and believing he is superior to all others!

For these reasons, I kindly ask you to take a poll of the other members if this member should be deleted and banned, and if the majority is in agreement then it should be done. ENOUGH IS ENOUGH of Vacuum Facts and his outrageous conduct!!!!!
This post was to freely point out an interesting fact I came across that was surprisingly absent despite its age. It also pointed out important disparities between statistically supported trends and sentiments often seen. This is free speech. You can't kick and scream because someone has opinions you don't agree with or talks freely about topics you might not like. How people react to any reasonable topic reflects them. If people want to engage in discussion, that's fine, but what you've demonstrated is just pure crying and bullying. If you don't think this post was for you, you could have just ignored it and walked on, but instead this looks like you're preemptively taking offense on behalf of someone else that doesn't exist and trying to weaponise systems designed to protect to control other people (with a lynching poll no less) because you're not able to control your emotions. Seen this before in forums all over the internet going back 25+ years. It later evolved into modern woke, which no one likes. "I'm offended, therefore automatically right, so I'm going to go complain to HR to get you punished". If you have something constructive to add, please do, but if you just want to spit bile and do the very thing you're accusing, please just ignore the post and move on.
 
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This has NOTHING to do with my emotions or opinions! And the one who is the bully here is YOU! Vacuum Facts, you are rude, disrespectful and bullying in your posts and replies to others here on this site. The fact you made this post is PROOF of what I am talking about! You come across in this post and your other posts and replies as a superior little tyrant! God help the world if anyone DARES challenge your superior thinking! You pretty much reply back with rude, snarky, superior, demeaning remarks if someone else besides you dares display any signs of intelligence!

Your YouTube channel and your profile here and your posts and comments show you are literally a joke of a human being! Please, do the entire world a favor and deprive us of your posts and your snarky, superior attitude!
 
This has NOTHING to do with my emotions or opinions! And the one who is the bully here is YOU! Vacuum Facts, you are rude, disrespectful and bullying in your posts and replies to others here on this site. The fact you made this post is PROOF of what I am talking about! You come across in this post and your other posts and replies as a superior little tyrant! God help the world if anyone DARES challenge your superior thinking! You pretty much reply back with rude, snarky, superior, demeaning remarks if someone else besides you dares display any signs of intelligence!

Your YouTube channel and your profile here and your posts and comments show you are literally a joke of a human being! Please, do the entire world a favor and deprive us of your posts and your snarky, superior attitude!
I mean, just pure, unnecessary, unfriendly rudeness. I've nothing to add.
 

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