I think that you have to imagine the context and environment in which the Electrolux plant in Hungary operates. This plant must be producing lots of the Elux vacs for Europe and North America. Geographically, they are sitting not too far from some of the highest quality canister vacs in Europe, primarily Germany's Miele, Sebo, Bosch, Siemens and Vorwerk. In that environment, Electrolux needs to keep the quality high to survive. It's possible that the business world in which King Clean is swimming is filled with the Walmart level plastic vacs of Japan, Korea and China..