spiraclean
Well-known member
Has anyone ever managed to find out definitively what the Which? policy is on product testing? I was always under the impression they didn't accept advertising, freebies or payments from manufacturers in an effort to remain impartial, yet many people seem to feel otherwise.
Either way, there is a subtle bias there which isn't difficult to pick up on. The Which? readership has always been - how can I put this politely - somewhat middle class aspirational. This is reflected in the products they test, and the criteria used in their final judgements. If you're trying to sell a mag to the Waitrose set, they pretty much expect to see Miele and similar brands up on a pedestal. Hypothetically speaking, if Which? concluded that a £40 generic own brand vacuum aced all their tests and proved to be an excellent bang for the buck, they would find themselves in a bit of a quandary. Bestowing best buy status on such a product would alienate a large chunk of their readers, who in turn would be writing in to say how much they disagreed with the findings and would now be reconsidering whether or not to renew their subscription.
FWIW, over the years I have noticed many US members criticising Consumer Reports for the very same reason. In the case of CR, it is often felt that they tend to favour middle of the road products, with higher end brands being dismissed out of hand solely due to their higher price tag. Again, a case of a magazine existing to tell the bulk of its readership what it wants to hear, leaving everyone else scratching their heads.
Either way, there is a subtle bias there which isn't difficult to pick up on. The Which? readership has always been - how can I put this politely - somewhat middle class aspirational. This is reflected in the products they test, and the criteria used in their final judgements. If you're trying to sell a mag to the Waitrose set, they pretty much expect to see Miele and similar brands up on a pedestal. Hypothetically speaking, if Which? concluded that a £40 generic own brand vacuum aced all their tests and proved to be an excellent bang for the buck, they would find themselves in a bit of a quandary. Bestowing best buy status on such a product would alienate a large chunk of their readers, who in turn would be writing in to say how much they disagreed with the findings and would now be reconsidering whether or not to renew their subscription.
FWIW, over the years I have noticed many US members criticising Consumer Reports for the very same reason. In the case of CR, it is often felt that they tend to favour middle of the road products, with higher end brands being dismissed out of hand solely due to their higher price tag. Again, a case of a magazine existing to tell the bulk of its readership what it wants to hear, leaving everyone else scratching their heads.