I watched the video
This vacuum is supposedly a revolutionary cordless machine, and the filtration system isn't even dual-cyclonic. That means LOTS of mandatory filter maintenance, just like the old days. Also the hose placement on the cleaner head easily doubles its height needlessly, meaning it can't get under low furniture that it otherwise should. Main carpet brushbar looks wimpy as well, and tiny in diameter (extra hair wrap).
They said in their video they used to work for Dyson, so maybe they can't throw a decent filtration system in it, out of fear, or contractual obligation.