So, what's up with Aerus/Electrolux?

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A little more digging..

Kirby sells their one gallon carpet shampoo for $35.00 Areus charges $46.19. Why the almost $12.00 price increase? I'll be using Kirby Shampoo in my FloorPro as suggested many times on here. I've also seen some generic shampoo for rotary machines on Amazon.
 
I remember when these cleaning chemicals were under $10. I don't know when the prices went off the charts.
I haven't bought the stuff for several years.

This summer I needed to buy some and found it at Lowes. Though they had the rugdoctor stuff for $20something dollars, the woman at the returns desk was nice and told me about this. She said it could be found in the cleaning products isle.
And it's worked well in my Hoover spin scrubber. Smell is not bad either.

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I don't see Aerus going out of business entirely, but I also don't see them expanding much or being bought by anyone else. Someone mentioned the idea of TTI buying them, that'll never happen. There's a very very small handful of consumers who recognize the Aerus name, instead they recognize the Electrolux name which Aerus can't use anymore. Some dealers stay alive by talking about the Electrolux name, but that's not a long term solution for the company as a whole. That's a bandaid for dealers who sell products for a company that has made a few bad business decisions.

I love their machines. They're some of my favorite cleaners, they're simple to maintain and use, they're durable, and they clean well enough for most consumers.
 
I posted that and then realized my profile picture has three Aerus/Electrolux machines (there's part of a Floorpro hiding in the back) along with a jug of carpet shampoo lol. So, I definitely like their machines. But it's clear that the company as a whole isn't thriving as they once were
 
They need to move into online sales and adjust their prices accordingly. They should follow Miele's pricing as an example. The Classic is a good vacuum but not for $1,000+. It should be in the $400-500 range. It's a reliable no frills machine but they refuse to even put a HEPA filter on it. The Miele C1 and C2 are less expensive and can be had with HEPA filtration and a power nozzle that has height adjustment and swivels. They should definitely put a HEPA filter on the legacy and then it would be reasonable to ask $1000 for it considering it will probably last you 30 years. The Guardian Platinum should be in the $1500 range like the top of the line Miele. Asking $3000 for that machne is just crazy.
 
Online sales isn't the answer-folks like to see the machine work before buying it.The bedding is too much-furniture next?Areus should just stick with cleaning supplies,air and water purifiers.
 

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