So, what's up with Aerus/Electrolux?

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So Is Aerus Selling to independent multi line dealers now ? Is they a minimum by in , Is there still a franchise fee . Assuming there isn’t a existing franchise in the dma
 
So if all our our local dealers are closing up and aerus obviously isn't sold online, how are we supposed to buy their products?
 
S2_82

Here's my thought. Aerus machines last a very long time. They rarely need maintenance from an Aerus technician. It wouldn't be super inconvenient to drive a few hours away to a dealer to buy your machine knowing you'll go years, perhaps more than a decade before you have to set foot in their stores again. You can buy all the disposable supplies you need on the Aerus website (bags, filters, etc.). And you can call their HQ to order larger parts (attachments, wands, hoses, etc.). The only things you have to interact with the dealer for are sales and service. Everything else can be handled online or on the phone.

PLUS most Aerus dealers still make house calls, so even if there isn't one in your town, there's a good chance they'll still come to you to deliver supplies and parts (if you prefer to order from a dealer) and to do service.

TBH, I've always thought Aerus should sell machines online and then send a commission check to the nearest dealer for each purchase, along with contact info for the purchaser. Then the dealer could mail out postcards to remind the new customer that A) the dealer exists and B) the dealer provides supplies, parts, service, sales, etc. That way, online sales don't take away from franchise business. Instead, it would likely grow business for franchises. Or, alternately, the website could sell machines but offer some sort of incentive or discount for buying the product in-store at the nearest location.
 
Those are good, valid points Dave, I hope that changes will be made to give customers more options in light of today's business model.
 
Tulsa has always had Electrolux it was listed as one of the branch offices. Prices are pretty much outrageous. Last time I went it was $60.00 for a full bottle of shampoo. Bags are also expensive. My location changed hands about two years ago and ever since then prices are extremely high. I buy everything online now. Which is a real shame! They used to call and say "I'm calling about your Electrolux, do you need service?" I thought that was a nice touch. Since management has changed I no longer get those calls.
 
outrageous prices are a good sign that the end is near for a business. They can't make it because the internet or competition has priced them out but they still have people who don't know any better who will shop there. So they scalp customers while they ride the slide to the bottom.

I went to an old time hardware store when I lived in Mass. once. I walked in expecting bargain prices cuz the placed looked like a resale shop. Was floored to see the ridiculous prices and left. Home Depot opened a year earlier and they took all the business.
The store closed less than a year later.
 
For example

One gallon of Turbo Carpet Shampoo is listed for $46.19 on the Aerus online store. The last time I bought the same carpet shampoo at my Aerus dealer it was $60.00 it might even be $70.00 now. They won't carry the 12 packages of bags they only carry the 24 packs which are higher in price $46.19 online probably much more at my local dealer. Luckily, I found the same carpet shampoo at an estate sale for $3.00 almost full.

Are these prices normal? It's a shame because the dealer is only 2 miles from my house. I hate to say this because I love my vacs but I can see why people are buying the $100 Sharks at Walmart and generic bags online. I'm not just picking on Areus every brand seems to be high now days. Hopefully the collectors on here have had better experiences than I have had with my local Areus dealer. It may just be my dealer.
 
A little more digging..

Kirby sells their one gallon carpet shampoo for $35.00 Areus charges $46.19. Why the almost $12.00 price increase? I'll be using Kirby Shampoo in my FloorPro as suggested many times on here. I've also seen some generic shampoo for rotary machines on Amazon.
 
I remember when these cleaning chemicals were under $10. I don't know when the prices went off the charts.
I haven't bought the stuff for several years.

This summer I needed to buy some and found it at Lowes. Though they had the rugdoctor stuff for $20something dollars, the woman at the returns desk was nice and told me about this. She said it could be found in the cleaning products isle.
And it's worked well in my Hoover spin scrubber. Smell is not bad either.

gregvacs28-2020011621241803875_1.png
 
I don't see Aerus going out of business entirely, but I also don't see them expanding much or being bought by anyone else. Someone mentioned the idea of TTI buying them, that'll never happen. There's a very very small handful of consumers who recognize the Aerus name, instead they recognize the Electrolux name which Aerus can't use anymore. Some dealers stay alive by talking about the Electrolux name, but that's not a long term solution for the company as a whole. That's a bandaid for dealers who sell products for a company that has made a few bad business decisions.

I love their machines. They're some of my favorite cleaners, they're simple to maintain and use, they're durable, and they clean well enough for most consumers.
 
I posted that and then realized my profile picture has three Aerus/Electrolux machines (there's part of a Floorpro hiding in the back) along with a jug of carpet shampoo lol. So, I definitely like their machines. But it's clear that the company as a whole isn't thriving as they once were
 
They need to move into online sales and adjust their prices accordingly. They should follow Miele's pricing as an example. The Classic is a good vacuum but not for $1,000+. It should be in the $400-500 range. It's a reliable no frills machine but they refuse to even put a HEPA filter on it. The Miele C1 and C2 are less expensive and can be had with HEPA filtration and a power nozzle that has height adjustment and swivels. They should definitely put a HEPA filter on the legacy and then it would be reasonable to ask $1000 for it considering it will probably last you 30 years. The Guardian Platinum should be in the $1500 range like the top of the line Miele. Asking $3000 for that machne is just crazy.
 
Online sales isn't the answer-folks like to see the machine work before buying it.The bedding is too much-furniture next?Areus should just stick with cleaning supplies,air and water purifiers.
 

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