So, what's up with Aerus/Electrolux?

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weltron

Well-known member
Joined
Jul 12, 2018
Messages
60
Location
Michigan
I was watching Performance Reviews the other day, and he was playing around with the rebranded TTI lightweight upright. He made mention that there was stuff going on with Aerus lately, like they were on shaky ground, but I can't seem to find anything. So is there things going on with Aerus?
 
Tacony?

Oh I hope not! I feel like they're going downhill, I've heard that quality control isn't what it used to be. they're making weird decision and yeah they're just kind of a mess from what i've been hearing.
 
I would imagine having Aerus merge with Electrolux AB and have their machines be called Electrolux again and/or maybe Frigidaire. Just a thought.
 
Sadly, I estimate, the small remaining niche  "traditional" vacuum makers will either go out of business or probably be consolidated.


 


Aerus, Kirby, Filter Queen, Rainbow and others, don't have a positive future in the face of automation from robotic vacs. A lot of these companies haven't done any innovating.  All they've done is put fresh lip stick on their long out dated pigs.


 


When businesses stagnate it's time for investors to get creative.  Tax losses are actually a desirable thing to some investors.  These companies look like sitting ducks.
 
Robot vacuums are only a surface cleaner and they have such a random obtuse pattern they don't do anything to the carpet. They have no suction at all because it never touches the carpet - basically on the level of a dustbuster, and they flick most of the large debris into a dust cup and that's it. They also take about 4 hours to clean a floor that can be cleaned with a upright in 10 minutes. It's just a big expensive toy. I have no idea why people buy them - likely have no clue on how to clean a carpet.
 
Going off of Gregvacs's post...

I got thinking about the smaller companies consolidating like Greg mentioned. After thinking about it, the only ones I can see staying around are Kirby and Aerus (and correct me if I am wrong, but does Aerus still own TriStar?) The others (Filter Queen, Rainbow, etc), although I really like their products, and have owned them in the past, unless if some drastic shift in the market happens, I don't see much of a market for them. The reason I see Kirby staying around is because Scott and Fetzer is owned by Berkshire Hathaway. To me, what would be a good arrangement is if Berkshire bought Aerus, and either left them as a standalone subsidiary, or put them under Scott and Fetzer.
 
I haven't heard anything about Aerus struggling. I did just place an order for more of the Classic model (we are an Aerus dealer). The commercial upright is a good seller for me in this college town. I regularly trade in tacony vacuums on Aerus canisters, as most owners of tacony full size canisters are unhappy with them. The repair parts for tacony canisters are unavailable to my customers, so it's an easy sale of a new Aerus Electrolux (like your grandmother had). The trade-in room is piling up - maybe the guys can help me carry all of them to the dumpster at Convention time. Don't think Aerus is going anywhere soon.

dysonman1-2020010309431406568_1.jpg
 
I think Aerus is safe. Rainbow just released a new lodel so I think they are safe. I think Aerus is safe just because they are classic. All of the units are pretty easy to use and have a great power behind them. Rainbow is completely redesigned with new features. And I think Kirby while dated is safe. I will say that Kirby needs to completely think about redesigning somehow. I will never own one again just because of the headache you get from trying to put on the hose to use the attachments.
 
Some Thoughts...

@dysonman

Prior to watching the video, I haven't heard of Aerus struggling either. It was news to me. Glad to hear they are at least selling well for you. Between an Aerus and the trainwreck that is modern Tacony, I'll take the Aerus all day long.

@rainbowd4c

I completely agree on Kirby. I have owned a few Kirby's before. Needless to say, I don't have any of them anymore. They are not only bulky, but also a complete pain to use with attachments. I love them as deep cleaners however. However, I don't know if they will ever change.
 
I think Kirby next machine should be lighter more user friendly and not sound like a jet plane and I hope it’s not black
 
@kirbyg6

I think Kirby's biggest problem right now is ease of use with people who frequently use attachments. Even though it is an excellent deep cleaner, they are going to have to either deviate from the (now) 30 year old G series platform, or make an extensive modification to it.
 
Yeah I think they should replace the G series with something that is more user friendly sorry to go off topic
 
Let's put the brakes on this right now.


@weltron You're taking what I said in the video way out of context.

I set the ownership of the "Electrolux vacuum name" was uncertain
I also stated that Aerus has closed up a few dealers.
There was nothing said about them going out of business.

@dysonman1 Thank you for setting the record straight.
 
several things

I'm not sure how long the door to door sales model will work. The fact is, the new Rainbow is way overpriced. You can get a Sirena or Quantum that will work just as well at a quarter of the price.
I doubt Aerus and AB Electrolux will merge, AB Electrolux has decided to completely pull out of the vacuum market in the United States.
I'm not much of an upright person, but I think Kirby will need to redesign their cleaner if they want to remain competitive. A machine like the Sebo Felix will clean just as well if not better than a Kirby and is much easier to use. Switching from carpet to hard floor cleaning or using the hose n the Felix is a breeze compared to using a Kirby for these tasks.
Mike
 
VacuumDevil...

THANK YOU for the clarification! I had not heard about Electrolux themselves pulling out of the US vacuum market. I did not mean to infer that you said they (Aerus) was going out of business, but I thought I heard you say that they were on shakier ground, which would have been news to me. I guess I should have been wearing my hearing aid while watching your video! (My ears do like to play tricks on me)
 
It must be so boring being a Kirby engineer I bet most people want them to make something completely different like the Avalir was meant to be I just want them to realise that vacuum technology has moved on since the the G series has been out and make a more Modern machine
 
n0oxy

Right, they just recently left the US vacuum cleaner market not long ago. For now at least. But who knows, maybe they might want to jump back into the market one of these days. If it's Electrolux AB that's struggling and not Aerus, then what they both could do is have Aerus license the Electrolux brand on their vacuums again and/or maybe Frigidaire just like when Tacony was able to license the Maytag brand on their uprights. That could really help out with both Aerus and Electrolux AB.

But what I basically know about Kirby, they have been and are currently still designing something new. The only way Kirby could get a new model is if the new model can actually clean, outlast, or hold up better than it's predecessor. I think almost 10 years ago I heard Kirby was working on something that I guess was almost a completely new design with an on-board hose and electronic controls on the machine. I haven't heard anymore news of it since then, I don't know if they're either still working on it or if it never did better than it's predecessor and maybe Kirby have already decided to move on with something else on the drawing board. I think Kirby wouldn't want to do a mistake like what happened with Speed Queen a few years ago on one of their washers. Otherwise. I still think they're good vacuums for what they are, the current model can still pretty much out clean alot of vacuums out there today. I know they're not for everyone but I will always love Kirby.
 
Tom

I've been meaning to ask about this for a little bit now. Are independent retailers now allowed to sell Aerus or is it just only yours? I was praising Aerus when I saw you opened your own vacuum store and started carrying their line.
 
I sincerely hope not...

panasonicvac wrote:
"I think almost 10 years ago I heard Kirby was working on something that I guess was almost a completely new design with an on-board hose and electronic controls on the machine."

I reply:
The very last thing I would want to see is a Kirby that's a load of self-destructing circuit boards. While it might weigh less and out-perform the current design in the short run, there's no way in hell it would outlast today's solidly built, circuit board-free machines. Such a move would truly be Kirby's death knell. If such a concept has gone nowhere in a decade, the powers that be at Kirby certainly must realize it as well. If you want circuit boards and a built-in hose, Walmart has them fresh from China in all their plastic glory for $99 a pop. Knock yourself out.
 
I'm glad to hear that Aerus isn't struggling or going out of business. I try to support them as best as I can by buying filters and bags ahead of schedule and by buying extra accessories. I convinced my parents to buy the cordless Lux Lite, and they love it. I have one of the newest (black) Legacy vacs. I figure eventually I'll trade it in on a new one, but I'd like to see a color change or native HEPA support first.

I agree that the Legacy and Classic need HEPA standard, out of the box. The same-bodied Guardian Ultra had a HEPA filter and a sealed system, so I'm totally confused why the Legacy and Classic haven't yet been upgraded to the Ultra's sealed internals and filter. That move wouldn't endanger sales of the Platinum... that machine has other extra bells and whistles. With some squeezing, the Ultra HEPA filter can already fit in the Legacy and maybe even the classic. Maybe a small modification to the filter itself or the canister filter grille is all that's needed... if anything. Not sure if anything would need to change on the internals, but I'm guessing very little.

It's interesting to read that there's something going on with the Electrolux name. It would be absolutely the best news ever if Aerus was able to take back its old name in some way, shape, or form. I'd ditch my black Legacy in 2 seconds just to get a new black Legacy with the Electrolux name.
 
I order HEPA disposable bags from Nationwide Sales and Service out of Farmingdale, NY. When I sell a Classic (or Legacy) I put the HEPA disposable bag in it and with it. I can order the bags in packs of 9 for sale to customers and in boxes of 100 (for retrofitting the new machines). None of the Aerus Electrolux canisters I sell leave this place with a paper bag in it.

This is how I rationalize it: The Classic is a great vacuum with great attachments and cleans well. The power nozzle covers a lot of carpet at once. The machine is easy to service and the parts are quality made.

I can sell this machine for the price of a nice Miele or Sebo. No one has heard of Miele or Sebo, so the first thing I would have to do is tell people about this 'new' and unknown German brand with VERY expensive repair parts and bags. It's SO EASY to say "you should have an Electrolux. It was good enough for your mother and grandmother - they had it for years and wouldn't part with it. Don't you deserve an Electrolux too?" I recently went to the home of a customer and took two canisters - one of which was an Electrolux. I felt just like an old-time Lux salesman. We vacuumed for a few minutes with the new Classic, I cut open the HEPA bag and she bought it right then and there. I never even had to show the Titan, which was the other vacuum I took with me.
 
I love my classic. Since moving down to Arkansas I have been using it instead of my Rainbow. I ordered bags and filters right before I moved because I wasn't sure if I had a dealer in Arkansas. I still think I want a Ultra Lux or Marquee model. We'll see.
 
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