So, what's up with Aerus/Electrolux?

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weltron

Well-known member
Joined
Jul 12, 2018
Messages
60
Location
Michigan
I was watching Performance Reviews the other day, and he was playing around with the rebranded TTI lightweight upright. He made mention that there was stuff going on with Aerus lately, like they were on shaky ground, but I can't seem to find anything. So is there things going on with Aerus?
 
Tacony?

Oh I hope not! I feel like they're going downhill, I've heard that quality control isn't what it used to be. they're making weird decision and yeah they're just kind of a mess from what i've been hearing.
 
I would imagine having Aerus merge with Electrolux AB and have their machines be called Electrolux again and/or maybe Frigidaire. Just a thought.
 
Sadly, I estimate, the small remaining niche  "traditional" vacuum makers will either go out of business or probably be consolidated.


 


Aerus, Kirby, Filter Queen, Rainbow and others, don't have a positive future in the face of automation from robotic vacs. A lot of these companies haven't done any innovating.  All they've done is put fresh lip stick on their long out dated pigs.


 


When businesses stagnate it's time for investors to get creative.  Tax losses are actually a desirable thing to some investors.  These companies look like sitting ducks.
 
Robot vacuums are only a surface cleaner and they have such a random obtuse pattern they don't do anything to the carpet. They have no suction at all because it never touches the carpet - basically on the level of a dustbuster, and they flick most of the large debris into a dust cup and that's it. They also take about 4 hours to clean a floor that can be cleaned with a upright in 10 minutes. It's just a big expensive toy. I have no idea why people buy them - likely have no clue on how to clean a carpet.
 
Going off of Gregvacs's post...

I got thinking about the smaller companies consolidating like Greg mentioned. After thinking about it, the only ones I can see staying around are Kirby and Aerus (and correct me if I am wrong, but does Aerus still own TriStar?) The others (Filter Queen, Rainbow, etc), although I really like their products, and have owned them in the past, unless if some drastic shift in the market happens, I don't see much of a market for them. The reason I see Kirby staying around is because Scott and Fetzer is owned by Berkshire Hathaway. To me, what would be a good arrangement is if Berkshire bought Aerus, and either left them as a standalone subsidiary, or put them under Scott and Fetzer.
 
I haven't heard anything about Aerus struggling. I did just place an order for more of the Classic model (we are an Aerus dealer). The commercial upright is a good seller for me in this college town. I regularly trade in tacony vacuums on Aerus canisters, as most owners of tacony full size canisters are unhappy with them. The repair parts for tacony canisters are unavailable to my customers, so it's an easy sale of a new Aerus Electrolux (like your grandmother had). The trade-in room is piling up - maybe the guys can help me carry all of them to the dumpster at Convention time. Don't think Aerus is going anywhere soon.

dysonman1-2020010309431406568_1.jpg
 
I think Aerus is safe. Rainbow just released a new lodel so I think they are safe. I think Aerus is safe just because they are classic. All of the units are pretty easy to use and have a great power behind them. Rainbow is completely redesigned with new features. And I think Kirby while dated is safe. I will say that Kirby needs to completely think about redesigning somehow. I will never own one again just because of the headache you get from trying to put on the hose to use the attachments.
 
Some Thoughts...

@dysonman

Prior to watching the video, I haven't heard of Aerus struggling either. It was news to me. Glad to hear they are at least selling well for you. Between an Aerus and the trainwreck that is modern Tacony, I'll take the Aerus all day long.

@rainbowd4c

I completely agree on Kirby. I have owned a few Kirby's before. Needless to say, I don't have any of them anymore. They are not only bulky, but also a complete pain to use with attachments. I love them as deep cleaners however. However, I don't know if they will ever change.
 
I think Kirby next machine should be lighter more user friendly and not sound like a jet plane and I hope it’s not black
 
@kirbyg6

I think Kirby's biggest problem right now is ease of use with people who frequently use attachments. Even though it is an excellent deep cleaner, they are going to have to either deviate from the (now) 30 year old G series platform, or make an extensive modification to it.
 
Yeah I think they should replace the G series with something that is more user friendly sorry to go off topic
 

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