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Brushless motors ARE catching on-the newest TriStar vacuum has it.Rainbows have these motors.NSS and some Shop Vac industrial wet-dry vacuums have SR brushless motors.Actually these are a Switched Reluctance motor.It is kinda difficult to explain how they work-they have a stator like an induction motor.The rotor is diffrent-its a cogged peice of laminated iron.The design has been around a long time-but took modern circuitry to make the motor work and be economical to use.The motor uses switching pulses to make it work-by magnetizing the rotor sort of like a stepper motor-but more smoothly.And these are capable of both variable speed and torque.I think we will see this motor used more-and some kitchen small appliances are using these motors.They have a wider speed range than an induction motor run from a VFD or inverter drive.
 
So if Wales and Scotland want their own design on the SEBO felix, should England get the St. Georges cross? It is called a union jack for a reason and it is a very pretty flag, and that vacuum is very popular design for SEBO. Don't know why it wouldn't be popular in Wales or Scotland. It was created to mark the London 2012 Olympics and Diamond jubilee. In Germany, you can get the German flag and eagle design on a black vacuum, and the US flag in the states on a white vacuum as far as I know.

Union jack is an iconic symbol and it sells products all over the world. They like it in Germany, the US and even Japan.

Getting back to brushless motors, they will become the normal as manufacturing costs for them decrease and they prove themselves reliability wise in vacuum cleaners. No reason why they cant. Maybe once vacuum manufactures get serious about producing high performing vacuum in Europe with more stringent guidelines to come in 2017, brushless motors may become more common.
 
I spoke to a Welshman about that a couple of years ago, he was a unionist and he admitted the union flag would look a bit silly with a red dragon right in the middle of it. Also, the union flag was formed hundreds of years before the flag of Wales.
 
So you can see why it wouldn't be popular in Wales.

I do hope brush less motors become common in the future it will make cleaners lighter and no carbon dust.
 

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