John Lewis were the first to sell SEBO
Jon/madaboutsebo- John Lewis stocked SEBO almost from the very beginning in the UK in the 1990s- it is where you can buy "on the high street" not just the X uprights but also a few Felix models and later on the cylinder vacs, though the uprights are more popular - also John Lewis stock some consumables that CURRYS don't sell - like the extension hose, turbo brushes, replacement hoses - over and above the full filter kits, separate bags and motor filter for the X. Due to John Lewis' previous "never undersold" policy, SEBO buyers were finding cheaper X uprights online elsewhere and presenting the findings to John Lewis who were losing money by having to offer the X series at those lower costs - hence the reason for the X4 EXCEL which is a John Lewis exclusive and therefore at a fixed price.
After John Lewis were pretty much the sole seller for SEBO, Euronics followed suit and then Miller Bros (now bust) were the third stockist to sell SEBO, followed by Co-Op Electrical, Comet, Argos and now Tesco.
CURRYS on the other hand were pretty much the LAST seller offline to offer the SEBO brand. Argos no longer sells SEBO and well of course you know Comet is bust as well.
As for in-store demonstrators, I don't feel that it has much to do with the actual brand - and I'll tell you why - the company don't really need to have them in the first place nowadays. I believe there were more demonstrators from SEBO UK direct in the 1990s when the company arrived at John Lewis but now SEBO concentrate more on their UK website for visitors rather than put in place personnel into every branch. It really comes down to the sales on EACH branch of John Lewis in terms of SEBO sales.
Additionally, a couple of years ago when visiting a Glasgow branch of John Lewis, MY review had been printed up and pasted to the wall where the SEBO uprights were being sold. Did I get any money from it? No? Was I approached from John Lewis or SEBO to use my review? No.
So I called up SEBO and eventually wrote to their managing director who clearly explained that SEBO demonstrators aren't sent from the company themselves, but rather are put into certain stores where the appliances are not selling very well, rather for the point of JOHN LEWIS to maintain that contract with the brand, rather than lose SEBO. SEBO aren't a big company like Miele, but JL have been good for the brand and vice versa.
The only other demo people I've met at JL stores are those for Polti irons, steamers and sometimes demonstrators from Bosch for their wash appliances.