Sears Best Canister

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Sears Appliance producers..

Whirlpool always made Sears laundry products, but before about mid year 1957 Birtman electric made the vacuums, some mixers and blenders,and Seeger refrigeration co made fridges and freezers, in order to simplify things, Sears instigated a buyout of Seeger and Birtman,I have a Birtman built Kenmore Horizon canister 1957,which was the last to have the Birtman motor, Whirlpool chose to buy Lamb motors instead. Oh yeah, the Kenmore ranges were made by a Roper subsiduary ,most of there stereos,radios and tvs were made by Warwick Electric co.
 
@ Hans

Thanks for sharing that information! I don't know why, but kind of stuff always interests me. I was a marketing major in college, so I'm always curious about branding, marketing channels, product design, etc. Thanks again!
 

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