Regina rebranded by Electrolux

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Regina/Lux pics

Here are the Little Lux and the Lux Lite in all of there glory. Note the metal protector under the brush roll and the long strain relief on the hand vac both absent from the Regina Dirt Magnet. Also note the Regina Cosmo style broom in the last 2 pics. The power cord exits from the bottom and the handle is different from the Lux Lite which carries over the older setup. All 3 machines are dated 1990 of various months.

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My apologies, friends. I stand corrected. Indeed, I found several news articles reporting on the sale of Regina to the Electrolux Corporation (not AB Electrolux of Sweden) in May of 1989.

But the poor Electrikbroom company switched hands no less than 4 times in 20 years! Electrolux in 1989, Philips in 1995, Oreck in 1997 and then over to TTI when they bought Oreck in 2005.
 
Electrolux = Frigidaire

My granddaughter rented a condo a year ago with a newly installed Frigidaire refrigerator that literally sounded like a midget with an icepick was in the freezer compartment trying to chop their way out. She literally thought someone had been breaking into her kitchen.

Three service companies came out, with all claiming to have remedied the noise. The forth and last service technician said that Frigidaire hasn't been a GM division in 40-years, and is now owned by Electrolux headquartered in Sweden.

Come to find out, the defrost cycle uses a Cal-rod heating element to reduce defrost time, that causes the paper-thin aluminum evaporator fins to click and pop when expanded by the element's heat. Imagine someone in your kitchen at three in the morning repeatedly folding a disposable pie tin back and forth until it finally tears in half.

Long story short, Electrolux bought it back ! ! !
 
Thanks so much for this thread. I am not a collector, just a vintage fan and thrift store aficionado. My go-to place for just about everything I need! And I needed a stick vacuum.

Just picked this Lux Lite up at my local Goodwill based solely on the Electrolux reputation. But from the sound of things here, I guess the joke is on me, since its pedigree sounds dubious! However it really does still have great suction so I think it will work out.I do wonder if y'all might tell me where I might find a manual?? Digital or othewise. All I can fond online are scans of the cover. Anyway, it would be a great help! Thanks!!

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Kcsea,

Go to aerushome.com to get contact info. for Aerus LLC. The headquarters likely has a PDF copy that it will send you.

What is the model #? Be sure to provide that, because there was a later Lux Lite (a TTI rebrand), model U162A.

Please post a photo of the nameplate.
 
HELP-- toggle switch went out on this Electrolux/Regina

I joined just 4 yrs ago to get info on my newly aacquired Electrolux/(Regina?) Stick broom. It worked fabulously for 3 years, though I always had to "finesse" the toggle switch a bit to find the "sweet spot".

Unfortunately that "sweet spot" disappeared altogether about a year ago. I don't want to give up on her, but I've never done ANY kind of electrical work...let alone appliance repair. (And no budget to get someone else to do it.)


Can anyone give me some guidance here?? I'm attaching photo from my original post in this thread (3rd from the bottom).

Thanks for anything that will get me pointed in the right direction!!

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