infomercial
If you look at the infomercial that is on their page, it's a bit melodramatic and misleading. They say that this vacuum uses new technology. Rainbow vacuums have been doing the same thing for around 80 years, I wouldn't say that's new. Also, when they get to the part about filters, they have someone coughing in the background and talk about how other vacuums release bacteria back in to the air that will make you sick. Granted, some vacuums do this, but many don't. If you have a good sealed system such as a Miele, or the Electrolux Ultra one, or a central vacuum, this should not be a problem. I think they assume they are advertising to those who don't know much about vacuums, and that's probably true, I'd be curious to know what others think of the infomercial. I'm not impressed when companies exaggerate their claims. I didn't watch the entire video, so there may have been other things as well. A better approach would have been to describe what it does and then focus on how expensive the rainbow is and that their product is a much better price.