Pink has Arrived!

[vintagehoover]

A query for your mysterious expert, then...

...or indeed anyone who can give me an answer!

Here's something which has interested me for a while. The Dyson Digital Motor. As far as I was aware, its only application so far has been in the Airblade hand-dryer, and in the DC12 canister (exclusive to the Japanese market).

So I was intrigued to discover, when I was looking back over some old catalogue pages recently, to find that it was actually used in the advertising of the UK DC08T machines. Unfortunately, when I tore the pages out, I didn't write the date on them, so I can't say exactly which year/season this dates from, but here's a scan of the complete page in question:

 

[vintagehoover]

And here's a close-up:

My questions are thus:

- Was the Digital Motor used on any of the DC08 machines? I can tell from the carbon-dust on the exhaust filter that mine doesn't use one, and I haven't heard any which sound like dental-drills yet! If they were introduced later in production, I'm surprised more hasn't been made of the fact.
- Were a limited number sneaked onto the market to test out their feasibility?
- If the DDM wasn't used, doesn't its inclusion in this advertising falsely imply to consumers that they are paying for technology which isn't actually included?

Perhaps, and this is just conjecture on my part, the response from the advertising department would be the traditional get-out clause: 'The features mentioned here are not supposed to be specific to the DC08 range, but Dyson cylinders in general, thus including the DC12, and are therefore accurate.'

However, I'd still suggest that its inclusion would imply to the average consumer, who doesn't know a digital motor from a digital watch, that the DC08 range do indeed make use of the DDM.

Answers on a postcard

 

[rolls_rapide]

No Digital motor in DC08, but...

Another catalogue, that my mother or sister had several years ago (possibly 'Littlewoods', around 2003 to 2005), purported to show TWO additional DC11 models. They had remote control touchpads on the handgrip (look at a conventional DC11 cylinder cleaner, and notice the blanked-off holes on the handgrip). At least one of the models had the Dyson Digital Motor.

Something weird going on!!!

 

[vintagehoover]

The DC12 has a remote handle and uses the DDM...I've never seen a DC11 with a remote handle, though...I'd love to see a scan of the magazine!

Here's someone's video of the DC12, and the DDM in action:

 

[vintagehoover]

According to the 'Inside Dyson' section of the Dyson website, in the article about the DDM, the Dyson DC22 Baby uses the digital motor...but the article about the Baby itself, and the section about the Baby on the main site, make no mention of it at all!

They're not exactly shouting it from the rooftops, are they?!

http://www.dyson.co.uk/insidedyson/