Penncrest Newspaper Ads—1964-1971

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paul

Well-known member
Joined
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I located Penncrest vacuum cleaner newspaper advertisements that indicate the sales span from 1964 to 1971. The only one that had a special model name was the Air-Jet (aka Hoover Constellation); Eureka's Lightweight stick vac used the same model name; but the others just went by the type of cleaner.

Here's a representation (there were others that contained the same models):

1. 1964 May 25 TOLEDO BLADE—Hoover Convertible-style, Constellation-style, Lightweight, shampoo-polisher, tank, Pixie-style
2. 1964 Jun 24 SPOKANE DAILY CHRONICLE—Hoover Constellation-style
3. 1965 Sep 19 - HERALD-JOURNAL—Hoover Convertible-style & Constellation-style
4. 1966 Sep 20 SARASOTA HERALD-TRIBUNE—Air-Jet text ad
5. 1967 Sep 28 HERALD-JOURNAL—Hoover Convertible-style & shampoo-polisher
6. 1968 Jun 12 SPOKANE DAILY CHRONICLE—Hoover Convertible-style, shampoo-polisher, canister
7. 1969 May 7 OBSERVER-REPORTER—Hoover Convertible-style w-round cord reel, shampoo-polisher, Eureka Cordaway-style canister
8. 1969 Oct 17 ST. PETERSBURG TIMES—Hoover upright & Eureka Cordaway-style canister
9. 1969 Dec 3 PRESS-COURIER—Hoover Floor-A-Matic- & Dial-A-Matic-styles, Eureka Mobile-Aire-style
10. 1970 May 6 PITTSBURGH PRESS—Eureka Lightweight & Princess-style canister
11. 1970 Oct 11 VICTORIA ADVOCATE—Eureka Princess-style & Hoover Convertible-style (squared hood)
12. 1970 Oct 15—Eureka Princess-style canister & Hoover Convertible-style
13. 1970 Oct 27 BEAVER COUNTY TIMES—Imperial washer & dryer; Eureka Crown Princess-style & Hoover Convertible-style
14. 1970 Nov 11 VICTORIA ADVOCATE—Hoover Convertible-style w-square cord reel & Eureka Princess-style
15. 1971 Jul 6 WAYCROSS JOURNAL-HERALD—Eureka 500 Series-style canister

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Enjoyed The Ads!

And I'm wondering if this means my Penncrest A117 was built before 1964? Also, I'm thinking that the hand vac in the first one is actually a Dustette styled hand vac. The Pixie had a removeable nozzle so you could use attachments with it, but the Dustette had a permanently attached nozzle. Here's a couple pics of my A117 and my Pixie.
Jeff

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Thanks, Jeff.

My Hoover knowledge is limited, so thanks for the correct name of the Hoover/Penncrest hand vac of that era.

I checked the 1962 database for "Penncrest vacuum" and found nothing. So, your Model A117 was likely a 1964 production. I'm impressed with it and the tool set & carton!

I'm not sure about the model identifications. Some had the 'A' prefix, and some had two identifiers—one with the alphanumeric like yours and one with only numerals. So at some point the system was changed.
 
Penncraft

From http://vintagemachinery.org/mfgindex/detail.aspx?id=1090

"This department store chain sold inexpensive home-shop machines. At least some of them were sold under the Shopcraft or Penncraft names. The machines were made by various companies, including Portable Electric Tools, Inc.; Benchmark Tool Co.; and Aspen Manufacturing Co.

Penncraft portable power tools were introduced in late 1964. The company began using the name JCPenney in advertising in 1971. They discontinued the hardware, auto center, and appliance departments in 1983."

1972 Mar 15 EUGENE REGISTER-GUARD:

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Also as an aside: it now just dawned on me - Canada’s Hudson Bay department store chain selected a similar name for their store-brand appliances which was “Baycrest”. We saw many Hoovers and Eurekas branded Baycrest in the 1960’s in their stores. Later in the 1970’s, The Bay changed the brandname to “Beaumark” which was more bilingual and made more sense in both French and English.
 
JustJunque

to answer your question, no. penncrest was used from 1963-1972 only. the private labeling after that period just said "jcpenney" on it. even that was dropped after 1984. then they just used national brand names like hoover, etc, but still have exclusive colors.
 

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