vintagehoover
Well-known member
- Joined
- Aug 30, 2006
- Messages
- 2,883
Colour...
...is surely a matter of taste? I'm sure after the endless variations of austere maroon, brown and beige of the 40s, plenty were reviled by the extensive use of frivolous pastel shades in the 50s. Of course, these people failed to understand the work of, for example, Henry Dreyfuss and Faber Birren, who sought to make Hoover's product line look more lightweight by influencing the pyschology of the consumer with the use of a lighter pallette.
Thus, in the same way today, plenty will fail to understand why certain companies - mentioning no names - use bold colours to draw attention to key aspects of their unique patented technology. Which strikes a cord with the consumer, helping sell many millions of cleaners, win the approval of design counsils worldwide, and ultimately lead to their inclusion in art and design museums all over the world as an icon of modern design. Can't argue with results!
Consumer products are always intended to be 'of their time'. It's a shame the same can't always be said of the people who buy them. But as long as the older generation are horrified, the younger generation is getting something right!
Long live progress!
...is surely a matter of taste? I'm sure after the endless variations of austere maroon, brown and beige of the 40s, plenty were reviled by the extensive use of frivolous pastel shades in the 50s. Of course, these people failed to understand the work of, for example, Henry Dreyfuss and Faber Birren, who sought to make Hoover's product line look more lightweight by influencing the pyschology of the consumer with the use of a lighter pallette.
Thus, in the same way today, plenty will fail to understand why certain companies - mentioning no names - use bold colours to draw attention to key aspects of their unique patented technology. Which strikes a cord with the consumer, helping sell many millions of cleaners, win the approval of design counsils worldwide, and ultimately lead to their inclusion in art and design museums all over the world as an icon of modern design. Can't argue with results!
Consumer products are always intended to be 'of their time'. It's a shame the same can't always be said of the people who buy them. But as long as the older generation are horrified, the younger generation is getting something right!
Long live progress!