I went to Google and typed in "measuring air flow CFM" and one of the sponsored links on the right was advertising a CFM air flow meter at Home Depot for $649.00. They must carry them, but perhaps only online. Vacuum experts say that this is important to a vac's performance and so is water lift and brushroll speed, design, etc. The three act in tandem to clean. Most companies use a little trickery to brag about air flow and water lift. They are measured at the vacuum opening, not at the end of the nozzle/hose/etc. However, it remains a fact of nature that the higher the water lift and air flow numbers, the better it will perform with the filters, bag, and hose in place. You must have strong suction to lift dirt from deep in carpeting.
Some of the most powerful household vacuum's in terms of water lift are Aerus Lux Guardian Platinum, Riccar Immaculate, Miele's S8 series, and probably Filter Queen and SEBO also. The Aerus, Riccar, and Miele have water lift's of 100" or better. I am not familiar with SEBO and Filter Queen's number right away. Rexair Rainbow is equipped with 90-95" water lift and never loses it. All these are canister cleaners of course, which are far more powerful than upright cleaners. And of course the Kirby is also very powerful for an upright vacuum but it won't approach these (and it doesn't need to as it is a direct air upright). It used to be that water lift numbers above 100" were unheard of in anything other than central vacs, but the gap is closing all the time. Technology now exists to place huge motors in canisters and still remain fairly quiet. I hope one day soon we will see canisters at 150"! LOL