rugsucker
Well-known member
-LX-
There is an early magazine ad(and this is when Elux just started using magazine advertising after much study according to an advertising textbook I have)showing only the 'see no,touch no,breathe no dust'lady and directing reader to set up a demo.It is somewhat like the Duesenburg ads showing elegant,wealthy woman(or man)and stating"She(or he)drives a Duesenburg"without feeling the need to show the product.--I have heard that at one time Elux had the idea of adjusting the LX to the region they were shipped.That is shipment to sandy beach areas would be adjusted differently than shipment to dusty desert states.I wonder how long it took to realise that each house and even each room can have its own dust conditions?
There is an early magazine ad(and this is when Elux just started using magazine advertising after much study according to an advertising textbook I have)showing only the 'see no,touch no,breathe no dust'lady and directing reader to set up a demo.It is somewhat like the Duesenburg ads showing elegant,wealthy woman(or man)and stating"She(or he)drives a Duesenburg"without feeling the need to show the product.--I have heard that at one time Elux had the idea of adjusting the LX to the region they were shipped.That is shipment to sandy beach areas would be adjusted differently than shipment to dusty desert states.I wonder how long it took to realise that each house and even each room can have its own dust conditions?