James Dyson: "The EU should spur invention, not mediocrity"

VacuumLand – Vintage & Modern Vacuum Enthusiasts

Help Support VacuumLand:

turbo500

Well-known member
Joined
Aug 24, 2007
Messages
3,908
Location
West Yorkshire, UK
<span style="text-decoration: underline;">An article written by Mr. D for the Financial Times:</span>

A label is a quick informative point of navigation: the good from the bad, the old from the new, the organic from the not-quite-so-organic and the cheap from the pricey.

The EU loves labels. And I suppose, inevitably, I am about to be labelled “eurosceptic”, because I am deeply troubled by its forthcoming energy labelling for vacuum cleaners, a grading system which is unfair, unrealistic and – bluntly – unfathomable.

The eurocrats hope its label will guide people towards the most energy-efficient and best performing vacuum cleaners for sucking up dust, debris and Doritos from the floors of Parisian apartments, Ibizan villas and Bradford terraces.

The mission is laudable: 25 per cent of Europe’s energy consumption is by households. TVs, washing machines, fridges, coffee machines ... The list goes on. Vacuum cleaners too.

But an environmental label isn’t worth the paper it’s printed on unless the machine to which it sticks is efficiently engineered: better performance, fewer materials and less energy.

Otherwise, people simply carry on using energy-hungry machines and mistrust anything claiming to be energy efficient.

EU labelling systems are unscrupulously manipulated: loopholes found and regulation diluted. They become a box ticking exercise that benefits nobody.

Carmakers are known to test fuel efficiency with tape sealed door joints, disconnected batteries and disabled air conditioning – hardly representative of the proverbial journey from A to B, but all ‘fair game’ according to the EU’s rules.

The vacuum cleaner energy label is headed the same way – thanks to a cluster of traditional continental manufacturers unprepared or ill-equipped to innovate.

The EU regulators’ ‘fair game’ in this instance is a dust-free laboratory environment and a box-fresh, brand new vacuum cleaner with nothing to clean for testing against the label’s criteria.

The new label rewards manufacturers of outmoded bagged vacuums because, apparently, bags aren’t an environmental cost in the eyes of the regulators.

Maybe there are houses in Stuttgart where puffed up and puffed out dusty old vacuum bags are neatly stacked in kitchen cupboards (you know, just in case)? Or perhaps they are repurposed to level uneven Bierkeller tables in Gütersloh?

Clearly, according to the EU, any purpose other than discarding them for landfill. Why reward waste, let alone poor performance in the home?

You’d be forgiven for forgetting the performance problem with vacuum bags, because it’s been more than 20 years since the invention of bagless, cyclonic machines.

Vacuum bags are porous. As air is drawn into the machine, dust and dirt fill the bag. Yet all the air has to pass through the bag.

It’s a fundamentally flawed design because the bag’s pores quickly clog with the dust it is trying to capture, restricting the air so the machine rapidly loses suction.

As it decreases, energy usage increases. And that’s precisely what you want a vacuum for – its suction.

Vacuum bags linger in landfill or are burnt – especially the newer plastic ones. The machines in which they wheeze and gasp are prematurely consigned to the scrap heap too. Bags harm the environment and are expensive.

Instead the EU kowtows to industrial heavyweights. Industry and government should work together, but regulation is best when it allows invention to flourish.

The EU must throw down the gauntlet to engineers rather than accommodate the status quo. I’m thinking less contravention of cucumber curvature regulations or the packaging of olive oil bottles, and more the kind of legislation that rewards and inspires those who innovate.

Sometimes industry will drag its feet – in which case politicians will need to be bold and show determination. But engineers must fight their corner too.

Turning the lights out on incandescent lightbulbs has been a bumpy ride, but the EU decisively backed new technologies. It has opened up a race for engineers to develop ever more efficient Compact Fluorescent Lamps and LED lighting and has spurred a wave of R&D that might not otherwise have happened.

Badges, labels and brands: it’s all about conformity and majority rule. Conformity does not spur inventiveness.

Inventiveness – and therefore progress – is stifled when systematic.

Brussels, by all means set challenges and parameters, but please do not create sustainability legislation that rewards sustained mediocrity and waste.

-------------------------------------------

Dyson is taking the EU to judicial review at the European courts over the legislation, which becomes compulsory from September



http://www.ft.com/cms/s/0/e3d51d42-ecce-11e3-a57e-00144feabdc0.html#axzz35HMwpta0
 
Thanks for this. A very interesting read.

In what way do vacuum cleaner bags loose suction? I have never used a bagged cleaner that has lost suction to a noticeable level.

Sebo_fan can probably vouch for this, but vacuum bags have come a long way since being 1 layer that clog quickly. Many are now triple-layered or more, or if you have a Miele cleaner then they are of course about 6 layers. The dust bags I use for the Hoover Turbopower & Daewoo RC350BK are triple-layered & they do not loose suction.

I can't believe James Dyson is still harpering on about how bags loose suction, you only have to use a decent bagged cleaner under normal circumstances to find that it dosen't.

Bagless? No thanks. I'd rather chop down a few trees to make my life easier.
 
Mr. Dyson is quite pompous! Paper bags decompose in a matter of weeks, they don't loose suction to any level which affects performance or is even noticeable to the average person and certainly no more than his vacuums. The energy regs do encourage innovation - otherwise the companies would have nothing on offer as they cannot continue to sell 2200 watt mega-vacs. Jimmy is pissed because the legislation makes some of his, oh so carefully controlled test results (read that as only test those machines guaranteed to under perform and which cost a fraction of your product), more obviously suspect and subject to critical review.  Furthermore, it's been a lot longer than 20 years that cyclonic vacuums have been available, and Mr. Dyson did not invent them no matter what he claims. Dyson makes decent vacuums that are significantly overpriced and I'm betting that they didn't do so well in the testing environment for the new regulations... just a guess mind you.
 
Good on you, sebo_fan.

I think it's disgusting how he drones on about no manufacturing in the UK hardly, then there he is producing his machines in the Far East! But people will listen to him because he is the creater of the wonderous Dyson that beats every other machines behind on the market.

Also, the day Hospitals start to use Bagless Cyclonic cleaners is the day I'll loose my faith in humanity.
 
Reading that post has not done my blood pressure any good at all Chris, but I am glad I read it - simply because I now hate Mr. Dyson even more than before.


 


I don't say it often Nar, but I agree wholeheartedly with what you wrote and am glad you took the time to reply to the ad with your (correct) views.


 


What I find ironic though, is why he is so bothered by the new EU regulations, because I always thought Dysons were within (or very close to) the new wattage limitations? 


 


It's like a car manufacturer bitching about a new minimum fuel efficiency of 50MPG, when their vehicles get 55 and upward.


 


Very strange.


 


I will feel very good about using my old 1977 Hoover Senior tomorrow, if only to imagine Mr. Dyson's face as I supposedly "lose suction after just one room".  Aye right.
 
With his ever increasingly bold tactics, this cry baby article doesn't really surprise me at all.  I found his shots at the Germans to be an obvious touch...


 


I believe Dyson whines because he does not want to be obstructed by any rules, no matter how insignificant or otherwise. He's used to having things this way, I'd say to the point where it's just deceitful, like his new "cleans better than any other vacuum across carpets and hard floors" claim, when it's been only tested among his selection of three (hence the word "any") cheap vacuum cleaners.


 


<hr />
 


A further example of this deceit...


 


According to Toby Saville, a microbiologist at the Dyson microbiology lab says, "...research has shown us that the best way to deal with bacteria, pollen and dust mite allergens is just to remove them from your home completely. And that's why we focus our efforts on designing vacuum cleaners that pick the dust up from the floor, have cyclones that are incredibly efficient to keep it in the machine, and then filters and seals that make sure that it doesn't get emitted back out into your home."
 
Sadly, after all these years of profits from their exploitation of Malaysian labour and Asian sourced components, Dyson's research in its entirety must stop when the bin requires emptying. Moreover, as their research states to "...remove them from your home completely", the only way to do that would be to dispose of the entire bin once it is "full". 


 


The microbiologist goes on and on about dust mites being so terrible and how much effort goes into design of filters (sacrilege!) and gaskets like they've harnessed the power of a black hole. Conveniently, there's no mention of emptying that statically charged filth... 



Furthermore, Dyson apparently created their own microbiology lab because "...we wanted to really understand what was in house dust, but we couldn't find the expertise anywhere". The honest answer would have been they couldn't find a lab that could falsify the results start-to-finish when compared to a bagged machine...


 


This is the kind of blatant ignorance that deserves to be stamped out. That, together with the disposable, high-wattage vacuum cleaners. 

[this post was last edited: 6/22/2014-02:52]

 
Thanks Turbo500 for posting this article. It certainly has made for some interesting comments on here! I've certainly had my eyes opened over the last 6 or 7 years with regards to bagless and bagged machines. Bag technology has moved on over the years as well as bagless technology. I'm not sure what Dyson is worried about as for this September 2014 all his machines come under the 1600 watt limit anyway until 2017! I think it's the test and labelling they are subjected too plus the fact that probably a lower watt motor doesn't create enough airflow for the cyclones to work efficiently enough in the bigger machines of his! Plus the fact he seems to be pushing his cordless machines more and more so he'll probably discontinue his corded machines anyway. Or is he concerned as the lower wattage ruling will make other manufacturers sit up and think and have to design better machines invest in R&D which will challenge Dyson machines more! I think the new EU ruling is a good idea in a lot of respects! Might be the thought Dyson thinks bagged machines will make a bigger come back under the new EU ruling!?
 
I HOPE that bagged machines make a comeback, bagless has ruled the market for way too long now, & it's disgusting how Dyson has a go at Bagged Vacuum Companies, saying that their ruining the world because of the fact that bags don't disintegrate! Of course they do!

This is why I don't let anyone I know buy a Dyson, because they think he's God practically, but really he's just selling Vacuums of no better quality than Vax at twice to even three times the price, & even with the so-called 'trade-in' their still expensive.
 
My comment:



It would have been quite nice to hear what Mr. Dyson genuinely thinks of the EU legislation coming in - the pro's, con's and how this will affect the market and any impact on his business model. But instead, Jimmy D has opted for shameless self-promotion of his mediocre product, a blatant attack on the EU and on his competition. This really does demonstrate how much James Dyson doesn't have the faintest idea about vacuuming, vacuum cleaners or the market around him. Both bagged and bagless vacuums have pro's and con's and there is a strong market for both. The EU legislation is an entirely welcome change on a market that has been primarily Dyson-focused for 20 years. This whole article reeks of fear or change. In actual fact, the inevitable legislation introduction will force lazy, money-focused manufactures like TTI and Candy-Hoover to really put some research and development into their products for the first time in over 20 years to find new ways of design high performing machines with low wattages. This is a welcome change for the consumer as it will eventually result in slightly more expensive machines but that are far higher performing and more reliable. On the subject of reliability, it is a well known fact amongst those in the know that bagged vacuums are considerably more reliable than bagless models. Take a look in the skips at your local household waste site - they're full of Dysons and other bagless vacuums, whereas Numatic (Henry et al), Panasonic, Sebo, Miele and old Hoover and Electrolux uprights lasted for decades and, in many cases, are still in daily use. Dyson took the market by storm when they hit the shops in 1993 and this very welcome change is the first shake up that the vacuum market has faced since. It is more than welcome in my view. Vacuum cleaners will be more efficient, more reliable and you won't have to pay through the nose for a Dyson just to get a decent bagless cleaner - THAT is why Mr. D is panicking.

On the subject of bagged vs. bagless, who wants to pay £400 for a cheap heap of Malaysian made plastic that requires it's filters cleaning to keep up performance and will inevitably burn out and end up in a landfill itself? Dyson's "no loss of suction" claim is conditional on constant maintenance of the filter. I'd much rather throw a bag in a bin that have to get covered in dust and dirty by emptying bagless bins and washing out clogged filters.
 
Mr Dyson's rant is quite amusing but total drivel.

I love it when the environment is mentioned by someone who switched his manufacturing to Malaysia. I wonder how many Dyson's he sells there & I wonder how strictly controlled pollution from that Dyson plant is compared to one that would be in the UK?

The fact that the plastics used in a lot of the Dyson's I've seen seem to degrade rather quickly & the general build quality is a bit ropey (the one I was looking at in Sainsbury's earlier today looked like it would be broken by the time it got home !) Can't do much for the environment either, as when things break these days people tend to throw them away & judging by what one reads Dyson's seem to break quite often.

I was never particularly keen on Mr Dyson & his comments just reinforce my opinion.

Dave
 
First of all

Let me wave to Jimmy D' Heeeeya! Im pretty sure you'll be reading this given your tactics played so far.

Well course he's wetting himself.

When consumers actually realise (which WILL happen due to the legislation) they dont need high wattage cleaners to do the job and they are actually paying over the odds in electricity bills for a clean carpet they will want LOWER AND LOWER wattages.

Course we know wattages to clean a carpet can go as low as 250W and this combined in a Tandem air maachine could lead to someting else.

The legislation could take into account a percentage for splitting down tandem air macine use for average times taken using each side to acieve a more apporpriate figure over a constant 800w cleaner when just floor cleaning is concerned.

Of course we dont use the hose for a good 80% of daily average vacuuming (based on timed use of my own) so a 250w motor to drive carpet and hard floor cleaning Hoover Junior style with better suited brushrolls and maybe even a way of getting twin fan could really drive the energy label A grade and beyond while the brushrolls Achieve the same.

The hose suction motor of course could be a slightly higher wattage to aid dirt removal but again with twin or triple fans could be easily kept at an A grade while achieving A grade cleaning.

Naturally this kind of cleaner would need to be bagged wouldnt it James :D and bags can and do mean little to no loss of suction, HEPA filtration, easy dust disposal. Bags can be made cheap or even part of the cleaners costs.

We all know how some folk dont mind spending £400 on a cleaner, so say Hoover could produce this cleaner to sell for £200 including £100 worth of bags for the lifetime of it and retailing it for £300 and still be banging them out.

His views on ECO policies seem to be so short sighted given that his cleaners cyclones, and all the hundreds of patented parts he claims he has or had mean that his ECO credentials dont exist.

Lets strip everything down - hours and hours of wasted materials, energy for lighting and heating while his engineers concoct their stuff.

Production, shipping, assembling of hundreds of bits of plastic when Hoover had it down to a motor, fill tube and brushroll and bag.
I bet the weight of a turbopowers plastic comes nothing to what gets used on a Dyson.


His day has come and all power to the EU rulings which are the best thing to happen since IBAISAIC.
 
I agree with the comments here. As a Dyson uses. Many parts have broken on all the different models. DC04, 05, 16 and 24 machines. I would have thrown out so many hoses, handles, 2 x cleaners heads and 2 batteries. I took the parts to a recycling facility. But the average consumer would have just disposed of them in the bin.
 
A load of tripe,

Is absolutely correct. 'Bags are bad for the environment and are expensive', Dyson loves to promote bagless everywhere he can! 


The next thing you know he'll be going on about inventing bagless trash bins and convincing people that vacuum cords are a safety hazard! Since when is PAPER not biodegradable? Or even better, think about those few belts or bulbs a Nice, older Kirby uses in the time a modern consumer burns through 4 Dysons.....
 
Dyson is partially right

Aside from the pompous comments about the supposed superiority of bagless, he is right on. the European rules are stupid and arbitrary.
 
the rules are a good thing

Absolutely agree, Rob.

The US have had regulations on vacuum motor power for a long time. Certainly the UK have been brainwashed into this belief that high-wattage = better suction, which is not the case. Hence my mother's 1300w Sebo Felix has more suction power than the 1900w Elecrolux that it replaced. I've seen cleaners go as high as 3000w here. It's causing vacuum motors to run at too high speed and overheat.

The new legislation will force vacuum manufacturers to pay more attention to R&D and find new ways of creating high suction, low power machines. Lower wattage motors will also reduce the risk of vacuums running too hot and overheating, thus making them more reliable.

This is a very very welcome change to the market, which has been dominated by Dyson and cheap, high power, low reliability cleaners for 20 years now.

Whilst Mr. Dyson may have a point that the ratings given with regard to carpet pick up may not reflect use in the home, the basis of the legislation to reduce the amount of energy used by vacuums whilst continuing to perform well is absolutely 100% a good thing.
 

Latest posts

Back
Top