Italian Industrial Floor Care Company called Eureka

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Well, that certainly is a interesting company! I am surprised with how similar the logo is that Electrolux AB didn't try to force them to change their name or sue them for copyright infringement.
No kidding !

I also never understood why Figgie International, Interstate Engineering's parent firm from 1977-1996, allowed a civil engineering company in North Dakota appropriate the Interstate Engineering name and aspects of their logo. Their website says the company was formed in 1976 but if you call them and ask they claim to know absolutely nothing about the Interstate Engineering we all know and love and claim not to be an offshoot or branch of the aircraft and vacuum company by the same name.

And now there is a cheap bagless plasticrap vacuum being sold with the Tristar brand name but Aerus remains silent ..........

https://interstateeng.com/about-us/

https://www.tristar.eu/en-gb/tristar-sz-2135-cyclone-vacuum-cleaner-bagless-sz--2135
 
I can imagine that arms race. What were they fighting about, probablky the basic layout and the agitator and everything else.
Sales numbers mainly but every model, every feature were competitive. Hoover was usually a bit ahead though. It was one of those epic industrial competitions. And Kenmore and Electrolux were always right there nipping at their heels for sales though both had some technical advances over Hoover and Eureka.
 
That sounds about right. Interesting how it used to be actual changes while now it is another screen or sensor or maybe 5 more minutes of runtime.
I was laying in a surgery center a year ago being prepped for a cortisone injection in my spine to try to relieve some back pain. They were playing some radio station or maybe it was Sirius and there was this long informercial for Shark. The breathless announcer was talking about Shark "innovations" like dirt finders and other things and it was probably spiking my blood pressure because nothing the Shark advert mentioned was really new. It was all things that were being made decades ago by Hoover, Electrolux of Sweden, Panasonic and probably every Japanese vacuum manufacturer.
 

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