Hoover UK's advertising dept. are Jamiroquai fans!

[vintagehoover]

Here's the British TV ad for Hoover's 'The One' upright.

Note the interesting filming technique used; the floor seems to glide through the room, carrying the furniture with it:

 

[vintagehoover]

BUT!

This is not the first time this effect has been used; this striking visual technique was pioneered for the 1996 music video for 'Virtual Insanity' for English band Jamiroquai.

Can you work out how the illusion is created? Hint: It's filmed as it appears, it's not a CGI trick...

 

[ttuee2006]

OOOO! I love Jamiroquai!! I like the music video better than the Hoover ad though....the ad seems kind of......well........lame in comparison!

 

[petek]

Love the way the commercial music makes that vacuum seem so dreamy. You should super-impose the raucous noise it makes into the ad LOL