Hoover Holi-daze!

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I just noticed...

The dusting brush is exactly like an Apex and the floor tool is basically the same as some Royals, and identical to the floor brush on my Cadillac canister.
 
<span style="font-family: tahoma,arial,helvetica,sans-serif; font-size: medium;">As usual, you did a beautiful clean-up job. I just noticed that the bare floor brush looks very much like the early ones on Eurekas. </span>


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<span style="font-family: tahoma,arial,helvetica,sans-serif; font-size: medium;">I did one search for the Electrical Merchandising story about the marketing company that handled the Holiday roll-out. No luck, so now I have to dig into "The Place From Hell", a large, mixed-up mess of documents that I have yet to sort out. I will get to that over next weekend.</span>
 
The question is: WHY did HOOVER do that? They had a HUGE m

They flopped with the marketing of the return of Constellation as well.
I was told they were going to 'color them', etc.... but, I KNEW they wouldn't. They SHOULD have!. That Holiday was also the only time they 'distorted' the logo, too, I believe.
 
Regarding the attachments -- I have a feeling that the dusting brush and floor tools are original based on the color.. there were also no signs of any other vacuum at the estate sale house -- only a Lux 30 missing all of its tools.  There was a Holiday on eBay in September of 2011, I grabbed some of the pictures from the listing, and one of those pictures was of the owner's manual.  The drawing of the floor tool in the manual looks to be the same or a similar shape as what I have with this cleaner. 

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Here's the rest of the machine from that auction... of course the bare floor tool is missing, and I can't really see the dusting brush up close.  You can see what the upholstery tool looks like -- very plain Jane..

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Lastly -- this is another collector's machine; he brought it to the 2008 Convention in North Canton.  **drool**


 


<span style="text-decoration: underline;">Completely new in the box</span>.  I could have died.  His does not have the Hoover emblem on the rug nozzle, and his bare floor tool is completely different... definitely Hoover made as it matches the other tank cleaner bare floor tools of this era.

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John (portable) ~ thanks for looking for that Electrical Merchandising article; I appreciate you taking the time to do so.  I am very interested in learning more about this odd little cleaner.  I completely understand the "place from hell" thing -- I have many boxes and Rubbermaid bins full of stuff that I haven't seen in years... but I know it's there, somewhere:-)  Hopefully you'll be able to put your hands on it one of these days. 


 


John (gottahaveahoover) ~ I think the only other time(s) they did something funny with the Hoover medallion was on the model 53 and 42 tanks, the round medallion is brown on the 51 and blue on the 42.  That would have just been about the time they were introducing that logo -- early 50s.  I imagine they were still playing with it and hadn't made the decision to keep it "Hoover red" at that point.
 
<span style="font-family: tahoma,arial,helvetica,sans-serif; font-size: medium;">F  & J,</span>


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<span style="font-family: tahoma,arial,helvetica,sans-serif; font-size: medium;">I think a few of the Aero-Dynes had different logos (or none) on the rug tool. I have seen a few that did not match the rest. I think my 51 had only HOOVER in raised letters along the bottom of the rug tool.</span>


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<span style="font-family: tahoma,arial,helvetica,sans-serif; font-size: medium;">I also have noticed that some of the bare floor tools had Hoover embossed into them, and some did not. </span>
 
Great find, Fred. ENJOY it.

That's another on my list. Someday.
That brand new one there now sits on a shelf at Tom Anderson's home. It was a birthday gift. A real beauty, too.
It's true, that logo was only allowed to be brown, blue, before the HOOVER red became the norm. That's what we were told in Ohio.
 
<span style="font-family: verdana,geneva; font-size: medium;">Here's the (brief) Electrical Merchandising article (October, 1953). I hope the size is readable (and not too large for the server). There's an interesting article below this one about the new Lewyt model being marketed.</span>

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Hi John- Wow! Thank you so much for unearthing and scanning that article! Very, very cool indeed! I'll now have to be sure to listen to the radio when I use the Holiday. 
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A blast from my past the Hoover Holiday tank type vacuum

When I was 3.5 years old we moved from Chicago IL to Lake Zurich IL. WE had a 116.7301 Kenmore Commander my new neighbor Mrs.Lucy Luce had this model 415 Holiday cleaner. I always made it my business to know what vacuum cleaner other people had in their home as a boy. AS I got older I still paid attention to Lucy's vacuum & was almost as captivated by it as with our Kenmore. I remember after I had learned to read I read the data plate & learned that the Hoover Holiday was "made by Hoover in England". The rubber dusting brush was the same (looked liked Apex but was Royal fit all) as was used on Kenmore beginning with the 1954 model year. I understand that Mrs. Luce got exasperated & disenchanted with her Holiday because she was apparently picking up face powder etcetera thus sealing the ( insert) paper bag used inside the cloth Holiday bag making it run as though the machine was full. She told my mother in the back yard she was tired of the old junky thing & soon after that traded in the Holiday at Polk Brothers for the 86 Constellation which I have.

Hoover Holiday cleaner
 
Addenda to my 09/04/ 2024 reply to model 415 tank.

I neglected to mention something very important . I was given a copy of the Holiday instruction folder back in 1994 from an official North Canton employee. I treasure it very much.
 
Wanted model 415 tank vacuum.

If anyone has in their collection a Hoover Holiday in complete condition that also runs smooth & don't need to keep it anymore I would be interested in it.
 
the motor

in this machine was also used to power the spin dryer on Hoovers first twin tub washing machine
 

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