Not a mail order company...
Service Merchandise may have published annual catalogs but it wasn't exactly a mail order company; it was a retail beast known as a catalog showroom, a concept which is now pretty much extinct. Catalog showrooms flourished in the '70s and '80s, as they attempted to couple a somewhat upscale, service-oriented shopping experience with discount prices. Chains operating with this concept back in the day included Sam Solomon's (which Service Merchandise eventually absorbed), Best Products (no relation to Best Buy), and Brendle's (where I worked briefly after graduating from college). Service Merchandise hung on a little longer than the rest, but they were all pretty much out of business by the end of the '90s. High service and discount prices are a difficult combination to maintain, especially with the rise of discount retailers like Walmart and Target and the breaking tidal wave of e-commerce.