Direct air
has all but gone, and I think gone for good. With direct air it is much more difficult to provide the same level of filtration which is expected of today's cleaners. It's been 20 years or more since the UK market shifted towards an almost exclusive range of clean-air upright vacuum cleaners, and as such many generations of people who are buying cleaners now will have no knowledge or experience of a cleaner which bounces large particles in & out of the fan area, and other quirks of a direct air machine.
As for cleaners having "peaked", until the day that research is done to prove which surfaces require what quantity of suction power to clean them (and I don't think we will ever see the day), then it's all guess work as to what is needed. Manufactures need to make good all-rounders in order to win the sales, that's all. People may get vocal about such matters when the subject is raised, but overall the performance of a household appliance is rarely at the forefront of your average persons mind.