I can fully appreciate that other factors over the years have drawn customers to newer cleaners, but as the topic was (and I do stress the use of the word 'was') about wattages, it was this aspect I spoke about. I wouldn't say consumers had been conditioned into the likes of telescopic tubes, attachments, and power controls in quite the same way, as these are very much a physical thing, something which people can look at and touch and experience for themselves. They can then decide if this added feature is what they need.
With wattage, it is much simpler. You can't see it, you can't really measure the benefits of it on a factual scale, so the consumer simply trusts in what they think they know and what they've been given to understand, which is that big is better. Notice that Dyson cleaners have never really stated their wattage on anything but the rating plate. I am cutting myself some slack here as I am quite sure someone with a keener eye and better memory will be able to say there was such an attempt at such and such a time, but I speak in the very general sense when I say Dyson have never really advertised the wattages. People still bought the cleaners though, despite have relatively low wattage motors. It is though they are immune from it; as though somebody somewhere has suggested that when choosing a new vacuum cleaner one should purchase a Dyson, then failing one should automatically hunt down the cleaner with the most watts.
I would suggest that the Hoover Freedom 1000 and Electrolux 345 cylinders, and Hoover Turbopower 2 & 3 would be good choices for an manufacturer to study in great detail to decipher what really makes for a good, all round vacuum cleaner. Please note these three models I refer to are not exhaustive, they are just what comes to mind. It's not an attempt to open a debate about every Tom, Dick, & Dyson ever made.