Eureka?
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electromatik
Well-known member
I'm not 100% sure about some of the details but I have read rumors that things are shaking up with the industry.
For example, I believe Eureka is owned by Electrolux AB of Europe. Electrolux had their own vacuum line and introduced these models in the US when they purchased the rights to the name back. SO MANY PEOPLE were confused by this because for years "Electrolux" was the name of a door to door high quality vacuum company and then it appeared in stores which confounded many. Electrolux AB continued to sell Eureka vacuums also at the same time!
Lately, however, I've heard rumors swirl that Electrolux AB's line of vacuums have failed in the US market and are being withdrawn. I don't know for sure about it though. I also haven't heard anything about Eureka being discontinued.
Nothing is more convoluted than vacuum cleaner history and corporate changes. What with Sears disappearing we could lose Kenmore also. Lots of changes happening recently.
For example, I believe Eureka is owned by Electrolux AB of Europe. Electrolux had their own vacuum line and introduced these models in the US when they purchased the rights to the name back. SO MANY PEOPLE were confused by this because for years "Electrolux" was the name of a door to door high quality vacuum company and then it appeared in stores which confounded many. Electrolux AB continued to sell Eureka vacuums also at the same time!
Lately, however, I've heard rumors swirl that Electrolux AB's line of vacuums have failed in the US market and are being withdrawn. I don't know for sure about it though. I also haven't heard anything about Eureka being discontinued.
Nothing is more convoluted than vacuum cleaner history and corporate changes. What with Sears disappearing we could lose Kenmore also. Lots of changes happening recently.
electromatik
Well-known member
Correction...
Eureka WAS owned by Electrolux AB but is now owned by Midea of China.
Eureka WAS owned by Electrolux AB but is now owned by Midea of China.
huskyvacs
Well-known member
Nope, Eureka is still around here. You might have distribution problems in your area if they pulled the old stock or clearanced it out for new stock - and have not gotten the new stock in yet due to the pandemic. That cargo ship that got stuck in the Suez Canal last month delayed international shipping supplies like crazy - so bad that it even affected gas prices and new car production.
eurekaprince
Well-known member
Interesting to note that Midea is now selling their Eureka vacuums - albeit a very small lineup - in Europe as well as North America. The vacs don’t look anything like the Eurekas we used to know over the past few decades. I don’t even think that there is one bagged vacuum in the entire line-up....
It’s now just another brandname among the scores of vacuum brandnames being churned out by some central “English Brand Name Committee” in Beijing: Xiami, Moosoo, Tineco, Liectroux (a take on Electrolux), etc.
It’s now just another brandname among the scores of vacuum brandnames being churned out by some central “English Brand Name Committee” in Beijing: Xiami, Moosoo, Tineco, Liectroux (a take on Electrolux), etc.
dysonman1
Well-known member
Midea has owned Eureka for several years now. The new Eureka FloorRover is an interesting vacuum that I personally enjoy using. The problem for vacuum repair stores is that parts, bags, etc. for the old Eureka cleaners are no longer available as Genuine Eureka parts. What's left is the bojack bags and filters, although some parts distributors may still have new old stock.
The central vacs and attachment kits are made now by another company which means parts for the Eureka/Electrolux power nozzle (like wands) are available.
The central vacs and attachment kits are made now by another company which means parts for the Eureka/Electrolux power nozzle (like wands) are available.
Hellur! Midea!
Every time I see the name I just keep thinking of Tyler Perry! LOL
Every time I see the name I just keep thinking of Tyler Perry! LOL
human
Well-known member
At the same time Electrolux sold off Eureka to Midea, they sold the companion Sanitaire line off to Bissell, which continues to make Sanitaire branded machines that are at least cosmetically similar to the classic Eureka/Sanitaire uprights. The only thing is they're not available through the retail channel at places like Wally World anymore. You have to get them through janitorial supply companies.
fanofvacuums2
Active member
I noticed that they have not been nearly as present in my area, either. On department store shelves here, it is mostly Bissells, Sharks, Hoovers, and Dysons. To my surprise, I did see Kenmore canisters and Intuitions at Target, though. Other than that, it is always those four big ones nowadays.
fan-of-fans
Well-known member
I have not seen Eureka vacuums around much either. I did see a new shipment at Home Depot awhile ago.
As for Kenmore they are trying to push the floorcare line through retailers other than Sears. Through TV infomercials, and online through Walmart, Home Depot and Lowes’ websites. Haven’t seen them appear in any physical stores other than Target though.
Also I have seen some Eureka Mighty Mites with the new Eureka logo so that classic model seems to be sticking around at least.
As for Kenmore they are trying to push the floorcare line through retailers other than Sears. Through TV infomercials, and online through Walmart, Home Depot and Lowes’ websites. Haven’t seen them appear in any physical stores other than Target though.
Also I have seen some Eureka Mighty Mites with the new Eureka logo so that classic model seems to be sticking around at least.
huskyvacs
Well-known member
@ luxlife
same here, lol
same here, lol
No wonder Eureka-Electrolux vacuums disappeared.
In Europe we have those "Walmart" Electrolux vacuums and then Lux what is "the real Electrolux".
To make matters worse they used to be same company in the 80's.
Separation happened somewhere in the late 80's.
In Europe we have those "Walmart" Electrolux vacuums and then Lux what is "the real Electrolux".
To make matters worse they used to be same company in the 80's.
Separation happened somewhere in the late 80's.
