Me bitter? I'm not the one constantly whining about bran
What percentage of annual US sales do these premium-brand machines you've listed account for? You're comparing two totally different business and marketing models and treating them as if they're the same thing! It's a shame you don't know more about the brand you're critiquing, or your opinion might carry more weight. As for your 'ME TOO, LOLLZZZZZ' sidekick...
I entirely disagree with your take on door-to-door selling. Whatever the company happens to be, every single sales rep goes into someone's private home, knowing perfectly well that if they don't convince the prospect to part with $2000 or more for a vacuum cleaner, by whatever means necessary, they don't meet targets and they don't get paid. They're under pressure to sell, and correspondingly put the prospect under pressure to buy - not just the cleaner, but every bag, belt, scent, and extra-cost tool that comes with it. No wonder so many of these premium-brand door-to-door machines end up on eBay, practically unused, when the buyer realises they've been conned. The scandals and legal battles associated with these notorious high-pressure sales tactics are well-documented, both in the UK and the US. Sorry if you interpret these observations as "bitterness".
Dyson's customers, on the other hand, are free to visit a store and examine a full range of machines at their leisure, as well as comparing directly with other machines on sale. They're under no obligation or pressure to make a purchase. Dyson have to advertise heavily because they're up against multinational corporations like TTI, whose finances dwarf Dyson's, and whose machines copy Dyson-developed technology, whilst costing less because they lack the associated R&D costs (currently running Dyson over £1mil per week).
If Dysons parts are 'cheap', and 'easy to break', how come Dyson's cleaners (starting from $399) come second only to Kirby (around $2000, depending on how aggressive the saleman was, and how intimidated the buyer!) for uprights, and Rainbow (ditto) for canisters, in CR's reliability survey? Notice Dyson draws with Rainbow, and CR states 'differences of fewer than 3 points aren't meaningful', which helps bridge the gap with Kirby.
No matter how many Dysons you repair in a lifetime (and however many convertibles you might buy with the proceeds!), you'll only ever see a tiny fraction of the total number of machines sold. As you've admitted in a previous thread, you only get to see cleaners when they're broken. You won't hear from the vast number of satisfied customers out there, since people are rarely apt to visit vacuum stores to rave about how much they love the big-box vacuum they've been using happily for years. And it's not like they'll be in there buying bags! You'll also find people are more willing to get their warranteed-for-5-years Dysons repaired than other, cheaper big-box store brands with inferior warranties.
