did anyone make a vac called a coronet?

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dryclean1

Active member
Joined
May 24, 2014
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Location
walton new york
In the 50s and early 60s a lot of companies called their smaller machines coronets. You know the great times when American consumers were truly royalty in their homes. I have always loved this time period for all things and the designs that featured crowns and great embellishments. Does anyone know any vacuum model that was called the coronet? let me know. thanks Bill
 
Often when we wax nostalgic for certain eras ('50s and '60s, '60s and '70s, et cetera) we tend to embellish or distort reality. Such is the case with the term Coronet as being mainly a '50s and '60s term. In addition, I have never heard of a Coronet vacuum cleaner and could not even find one in online searches.

A 'coronet', for those who may not know, is a small crown worn by nobles and peers. In reality, companies have used the name and/or symbol for a variety of products prior to and thereafter the '50s and '60s from Dodge Coronet automobiles, manufactured from 1949 to 1976, to the Smith-Corona Coronet typewriters produced in the '60s and '70s (albeit no specific data could be procured)----a 'corona' being a set of concentric circles around a luminous body such as the sun or moon.

Interestingly, Electrolux Corporation (later Electrolux LLC) included a symbol of a coronet on its 1990s vacuum cleaners such as the Genesis LX, Genesis LXe, Ultralux LX, Diplomat LX, and Ambassador IIIs--the suffixes of each featured in red characters within the gold, silver, or blue coronets (seemingly to indicate the new lighted power nozzles).


Here are some internet photos showing the variety of ways the term 'coronet' has been used by companies over the years--beyond the mid-20th century: a 1965 Dodge Coronet, a Smith-Corona Coronet typewriter, an image of the Coronet Film logo (used in various forms from 1946 through the 1970s), a Knox brand projection screen case label, and a Diplomat LX name stamp:

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In my previous post I neglected to include a photo of Coronet paper products--including facial tissues, toilet paper, and paper towels--introduced by Georgia-Pacific in 1963 and since discontinued some time in the 1980s:

Btw, do you recall Coronet's commercials featuring Rosemary Clooney (one of the stars of the popular 1954 movie WHITE CHRISTMAS) and her family? Check out the Youtube clip below:



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One more quick note for band enthusiasts: an instrument that is similar to but shorter and wider than a trumpet is a 'cornet'--not a coronet.

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Kingston made a private labeled machine called a Coronet. It was a brownish tank cleaner with non-removable cord (unlike their flagship Kingston model). I brought it to a VCCC meeting many, many years ago.
 
It's in a VCCC newsletter, the cleaner was pictured with the other straight suction tank type cleaner in the cleaning competition. Are the old VCCC newsletters archived? We used to get four per year, with color pictures of the conventions and all the cleaners at the conventions.

It's been so long since I looked at the old newsletters, I'm not sure where I put them all. But I did keep them, especially the ones from when I was President of the VCCC. Those were great conventions, and a fantastic six years.
 
You're welcome for the coronet info.

Some friends, however, chided me for not including the Brunswick brand coronet used on its pins, pinsetters, scoring tables, strike lights, bowling balls, bowling shoes, et cetera. Other divisions of the company include Brunswick Boat Group, Life Fitness, and Mercury Marine; but none of them bear the coronet logo. Brunswick also made school furniture in the mid-20th century which included the popular pastel-colored shell chairs.

While I found out that John Moses Brunswick opened his manufacturing company in 1845 and entered the emergent bowling business in the 1880s I couldn't find when the coronet was first used in the company's logo; however a local bowling alley, outfitted with Brunswick equipment when it was new in 1962, employed it while the furniture ad from 1956 (shown below) did not. In researching Brunswick Corporation information I actually discovered that it will be selling its bowling business to a competitor, Bowlmor AMF (whose pins have the double stripes instead of the coronet), which is scheduled to close at the end of next month; so that may very well be the end of the Brunswick coronet.

Below are some photos revealing the use of the Brunswick coronet (For you, Dave and Shelley):

(I realize the information about corporate coronet symbolism and Brunsick information is better suited for the Household forum; although I thought it was germane to the originator's comments about the use of crowns in corporate symbolism which he felt was limited to the '50s and '60s. This will be my last addition of information to this thread.)

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