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Bakelite ad featuring Electrolux Model LX
- Thread starter electrolux137
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dysonman1
Well-known member
Great Ad. Only the model LXI (61) had the plastic knob. However, the internal parts were always made of bakelite.
caligula
Well-known member
Hi Charles Richard.
What a great ad, thanks for sharing. Hi Tom, hope you are doing okay. Hang in there, and I'm here if you need me. With love to both of you guys.
Bob Alex.
What a great ad, thanks for sharing. Hi Tom, hope you are doing okay. Hang in there, and I'm here if you need me. With love to both of you guys.
Bob Alex.
danemodsandy
Well-known member
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- Mar 27, 2007
- Messages
- 1,701
Um....
This is most definitely a Bakelite ad, in that the Bakelite Company created it.
However, if you'll read the copy, you'll see that the plastic being touted is not Bakelite itself, which was and is a composite of phenolic resin and wood flour.
The plastic being advertised here is Bakelite C-11 Plastic, "an acrylonitrile-styrene copolymer." That would make it at a forerunner of today's ABS plastic, a terpolymer consisting of acrylonitrile, butadiene and styrene.
So, the LX was, in a way, a predictor of today's ABS-bodied vacuums; ABS is what makes it possible to mold intricate vacuum bodies that hold up under use. ABS is very nearly as tough as Lexan, but costs much less.
This is most definitely a Bakelite ad, in that the Bakelite Company created it.
However, if you'll read the copy, you'll see that the plastic being touted is not Bakelite itself, which was and is a composite of phenolic resin and wood flour.
The plastic being advertised here is Bakelite C-11 Plastic, "an acrylonitrile-styrene copolymer." That would make it at a forerunner of today's ABS plastic, a terpolymer consisting of acrylonitrile, butadiene and styrene.
So, the LX was, in a way, a predictor of today's ABS-bodied vacuums; ABS is what makes it possible to mold intricate vacuum bodies that hold up under use. ABS is very nearly as tough as Lexan, but costs much less.
