Well....That is Electroluxes
First upright, Introduced in 1973 I believe, the first ones were close to the color of the Golden J, then brown for the Olympia then silver/grey for the Silverado, I always liked them, many don't, they are terribly heavy, but way over engineered,the height adjustment is darn near the best ever, it adjusts all 4 wheels so the machine stays level, and the nozzle is never at an angle, bags are somewhat hard to find, to use the hose you open the bag door and there is a converter that attaches over the bag and the hose plugs into it, most likely if it was in Lenoir it was sold by Margaret Buncick or Ethel Arney, they pretty much flooded Lenoir and Hudson with Electroluxes in the late 60s on into the 90s.