I have always been told that suction is great, but it's the air flow that cleans. Take the Oreck commercial for instance. That little hand vac can "lift" a bowling ball, but it isn't moving any air. If there was a speck of dust on that bowling ball it would stiil be there when the machine was shut off.
Now put a feather, a piece of paper, or something else of that nature outside on a windy Kansas day and it will be in Nebraska by night fall. The air flow carried it away.
Kirby is a good example of a machine that has air flow, but not as much suction or water lift. It's fan first design is efficient becuse the fan is spinning so close to the area it is cleaning, hence it can form a good suction briefly. I wrote this once before, but couldn't find my posting right off.
Kirby has tremendous air flow, by moving the large amounts of air through the bell shaped nozzle it forms the suction close to the carpet area. This is in effect the Bernouli principal. The air rushes in to fill the void in the larger portion of the nozzle close to the carpet carrying dirt and other goodies with it. It is carried upwards towards the fan housing where the opening narrows and volocity increases, it then goes through the fan to the bag assembly where the large surface area then drops the air pressure back to ambient and the vacuum cycle is complete. This allows Kirby's "Tripple Cushion vibration System" when properly adjusted, to slightly lift the carpet the vibration loosens the dirt and the airflow carries it away.
This is just my understanding so don't take it as absolute gosple. I know, I know Bernouli did his original studies with fluid dynamics, but it applies to fluid air as well. Think jet engine.
http://en.wikipedia.org/wiki/Bernoulli's_principle