Aerus Veridian Discovery 2-in-1 Cordless Handheld & Stick Vac

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Okay...this is going to be complicated: Aerus is now adding a new brand name to their line-up called Veridian? Why can't they just use the parent company name Aerus? Sounds like some MBA guy overthinking the concept of rebranding. There are actually two Aerus Veridian vacuums now: one looks like an Electrolux Ergorapido, the other looks like a Dyson V6. Lightweight vacs with over complicated names like Aerus Veridian Discovery Two-in-One....ugh... hope they perform well though. And maybe they are made in the USA?
 
I agree. It seems that Aerus uses the "Veridian" brand on its rebadged retail line.

I really don't think Aerus manufactures any of its own cleaners anymore. It has become just a sales and distribution company. And I think that much of the manufacturing is done outside the US; hence the lack of "Made in USA" decals it once used around 2000.

I can't help but wonder if ProTeam-Emerson manufactures its uprights.
 
And, don't forget that there have been 2 Veridian uprights--like the Aerus ones and ProTeam ones with onboard tools.
 
@tig21er

There has been so much confusion over the status of the Bristol plant. There have been repeated stories and rumors about the plant closing for years. I grew up 1 and 1/2 hours from Bristol in Virginia. One of Electrolux's best sales tactics was telling locals it was made just down the road. The Aerus website and others still advertise the Lux Guardian upright, the Lux Guardian Commercial upright, the Lux Classic, the Lux Legacy, and the Floor-Pro being made in U.S.A. The CentraLux gives no clues about where it's made. One presumes that the hoses, wands, and power nozzles are still made at the same plant. That leaves the Lux Guardian canister's main machine, the Little Lux, the Sidekick, and the new stick vacs as made overseas. I have no clues where the Tri-Star machines are made either.

Aerus truly is much more than just a vacuum company these days. Aerus' new Laundry Pro made national news when it was tested and most reported it does do what it claims to do. It's leaders clearly want to make it into a conglomerate that makes all sorts of "green/healthy" machines.
 
I agree electromatik

sales people lie all the time. They feast or famine. Last year, one at an Oreck store told me their canister vac was made in Cleveland Ohio. I told him TTI doesn't have a pant in Ohio, only a headquarters and distribution. Then I walked out as I told him I was getting a Miele.
 
Wherever Aerus is manufacturing its products it’s lamentable that it is no longer an industry leader. The number of rebadges and lack of modern design features on its customary styling testify to this. It reminds me of a MGM documentary that showed how the once mighty film industry giant had become just a finance & distribution company in the mid-1960s followed by sale of its back lots and props & costume inventory in the early 1970s, and finally in 1986, the removal of the old MGM sign from the top of the executive building. This shows how slow the demise of corporations can be.

I’ve questioned Aerus’s manufacturing location based on the lack of online news that highlighted the reopening of its Bristol factory and the creation of new jobs; although I suppose that the jobs may have gone to illegal immigrants.

Furthermore, I don’t understand why Aerus’s headquarters remain in Texas if manufacturing is in Virginia--electronic surveillance and communications notwithstanding. It would be reasonable if the Bristol factory is not the main manufacturing plant.

I wonder if Aerus gives public tours of its Bristol factory?

Historically, Electrolux executives were in closer proximity to the factories which makes for more effective oversight. I used Google maps to compare driving distances from the headquarters to the manufacturing plants to illustrate.

Main Plants: Old Greenwich -- 1933-85; Bristol -- 1985-2004
Auxiliary Plants: Bristol -- 1970-85; Pointe Claire, QC -- 1985-89; Piney Flats, TN -- 1989-2002

New York, NY to Old Greenwish, CT = 39.5 miles
Stamford, CT to Old Greenwich, CT = 4.6 miles
Stamford, CT to Bristol, VA = 642 miles
Stamford, CT to Pointe Claire, QC = 381 miles
Stamford, CT to Piney Flats, TN = 663 miles
Dallas, TX to Bristol, VA = 955 miles
Dallas, TX to Piney Flats, TN = 951 miles
Dallas, TX to El Paso, TX = 635 miles
Dallas, TX to Ciudad Juarez Mexico = 630 miles

Since Consolidated Foods, Inc. took over operations of Electrolux Corporation in early 1968 it chose not to even mention the production facilities of its home care product instruction booklets. Previously, the Old Greenwich plant was featured with an artist’s 2-page sketch. Furthermore, both regional and branch offices were listed by location and contact information. If it were just a matter of saving paper and printing costs, Aerus could include this information on its website (it does have a store locator, but one cannot see the entire list of stores together--likely because it changes so frequently. All-in-all, it’s obvious that widespread corporate pride, ingenuity, stability, and transparency have become past relics of Aerus LLC.
 
Thanks, Dan. I had seen something similar on a website--possibly the Bristol Chamber of Commerce's, but I'd taken for granted that it was outdated or incorrectly noted.

I'm not a Facebooker, so did it mention what year the plant was closed?
 
According to this, the Aerus plant is still open:
https://www.openingtimes.co/aerus-electrolux-manufacturing-bristol-va

See? This is what we mean by confusing and contradictory data. Nobody can tell you for sure. I grew up fairly close to Bristol and am intimately familiar with the city. There are two Bristol's. One in Va. and one in Tn. These two "twin" cities market themselves and one town that just happens to have a state line thru the middle of it, but they are in fact two cities, with two mayors and two city councils. Anyway, both of them have a total population of about 45,000. It's fairly small and Aerus is a major corporate presence for them. The closure of the large Aerus plant would not go unnoticed by the local media. When you try to search for it, you find some old articles dating way back to 2003 and 2009. However, you can find nothing recent about it closing. Bristol is equipped with a daily newspaper that covers local, national, and international news (Herald-Courier) and a TV station (NBC WCYB). It WOULD be covered you can be sure. It makes no sense why we have no clear answer to this question.
 
By the way, "Veridian" is a deviated spelling.

"Viridian" refers to a particular shade of green, but the word doesn't contain the letter "E". I'm not too sure where they're going with this because I haven't seen single "Veridian" machine that is green.
 
Interesting info. on the "twin Bristols". I'd noticed that, too, when I was looking for news items pertaining to the factory but didn't know the specifics that you shared. I've only ever seen "Bristol, VA" on nameplates and other references--not Bristol, TN.

I wonder if the manufacturing location is indicated on the name plates of the Aerus cleaners (or name stamp) as it had been when the company was Electrolux. If so, that would cinch it. I mean no disrespect to tig21er; it's just that Aerus may not always give its associates complete or accurate information.

I wish I were wrong on positing the closing of the Bristol factory--as I'd like to see Aerus rise to the top again!


Good etymological info. on "Veridian". Could it be that its use (albeit a deviated spelling) denotes a "green" aspect of production such as the use of plastics made from recyclables, or does it connote that the mark-ups are so high that the company makes more "green"--haha?

Btw, here's the Veridian trademark information: http://www.trademarkia.com/veridian-77639253.html
 
Additions to Reply #8

Someone mentioned that the home office had relocated to Marietta, GA around the time of the leveraged buy-out by senior exec's around 1987, so here are the road travel distances from that location.

Marietta, GA to Bristol, VA = 308 miles
Marietta, GA to Piney Flats, TN = 304 miles
Marietta, GA to Pointe Claire, QC = 1210 miles (I believe this plant closed c.1989.)

_______


It seems the Facebook page is correct regarding the Bristol plant being closed permanently since no one has come forward to disprove it.

I get it now why Electrolux is still being used in company literature and reference given the fact that AB Electrolux is in charge of manufacturing Aerus floor care products except for the rebrands and Beyond by Aerus line (not to mention that its tagline states that it's "The Original ... "). I had read in several places that the contract supposedly stipulated that Aerus could only continue using the Electrolux trademark for a few years after its sale back to ABE in 2000; yet it remains after all these years.

I think the production deal was struck with the sale of the brand as Electrolux LLC moved to Dallas c.1999 shortly before it became official.

So Aerus/Electrolux has come full circle. I just wonder how long it will continue.
 
Hi Fred,

I don't think Sweden's AB Electrolux owns Aerus, or makes vacuums for Aerus. I don't think there is any connection between the 2 companies. They are very indirectly connected in that Aerus is a corporate "partner" of Lux International. Lux manufactures the deluxe black Platinum canister for Aerus. And Lux International was created a few decades ago when the door-to-door division of AB Electrolux broke away to become an independent company based in Switzerland.
 
Brian,

I used to think as you do--even when someone in the business had told me that Aerus products were produced by Eureka several years ago; however, there is no online documentation that Electrolux/Eureka ended its contractual relationship with Electrolux/Aerus. That, along with the fact that Aerus sells so many rebranded products has lead me to this conclusion.

I was hoping that I'd been misinformed and had just not found evidence to the contrary; but nothing has surfaced and no one on the forum has been able to prove otherwise.

While its possible that Lux International of Switzerland is manufacturing all Aerus products--not just the Lux Guardian Platinum--I have not been able to find anything online to substantiate it. That would actually explain why Aerus floor care products contain the Lux identifier but wouldn't reveal why Aerus continues using the Electrolux name.

Incidentally, I suggest you check out Lux International's online history. Among other information you'll find that it was AB Electrolux's floor care division from ABE's 1919 beginning and that Lux and AB Electrolux dissolved its union in 1998. That's why Electrolux's floor care products from around that time have had such different designs than its vintage ones.
 

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