What an interesting machine! Im not a huge Dyson fan, as I would much rather reach for a Kirby for carpeting, or a central vac for anything and everything else but this machine is quite an innovation. I would love to take one for a spin and see how well they clean. Something so small would be great for someone who is elderly or who owns a condo or appartment with mostly bare floors. That dirt bin doesnt look like it holds much but the Japanese have their wonderful tradition of removing their shoes when entering a home, so I doubt they track in a fraction of the dirt and shmutz that many American families do. I too remove my shoes the moment I walk in the door and I expect that all other members of my family do so also, Im an obsessive comlusive clean/neat freak so it just goes hand in hand with my personality. It really is amazing just how dirty the small rug that is in the foyer in front of the door gets. During the winter time its astounding just how much and and grit gets in it in just a few days time. The Japanese certainly have the right idea about removing your shoes, not just out of respect, but for keeping your home and a home in which you are a guest nice and clean. The only thing I would be concerned about with such a small machine with an electric power nozzle in the American market is how frequently one would need to empty the bin. We have all heard of or seen the horror stories on this forum of how people care for their machines no matter what the price point is, so with all the carpet fuzz and dirt in many American homes I'd be concerned that the motor would be damaged within a short amount of time from the user not emptying the dirt contain enough.
Althought I dont own a Dyson, I do admire Dyson for their devotion to ever changing their design and their companies core value to constantly improve and create a better machine through constant innovation and reseach. I'm on my second German car now and dont think I'll ever buy anything else, and for me, Dyson represents some of the core values of the two big premium German car manufacturers who are leaders in innovation, design, and performance. The only other vacuum company that comes to mind when it comes to innovation and leading technology is Miele. Now if only some of the well established vacuum name-plates in the US would start living by this moto, they might really give Dyson a run for their money.