will the real electrolux please stand up !

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silverado

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charlie mckee was/is my father. he was among other things over the years, president and ceo for electrolux .
his heart , soul and most of his working life was electrolux . i cannot think of many who did not love their job or product more then he did .
a member here mentioned he got friendly informative replies regarding a wet/dry vac that appeared to escape most consumers eyes back then ..... i had one myself and there where not many out in the field at the time .
it was and then "morphed" from the "cb" which was a beast in itself to something unto it's own .
there were some different versions of it and then if i remember right was kinda hung up to dry [ pardon the pun ] .
thought you might like to know this tidbit from another era .
 
Will the real Electrolux please stand up!

I am sure I remember having (still have) some old "Electrolux News" company newsletters that I recieved when working for Electrolux about 1968-69. I remember his name and picture. He was very very positive about the company and the products.
Back in those days EVERYONE in America knew about Electrolux. At that time they WERE what people had if they had a tank type machine.
An Electrolux was to sweepers as Maytag was to washers or Frigidaire was to refrigerators. Back in those days (1968-69) I was in college and sold during summer. Hoover was already making cheap machines that sold at the discount stores.
You could by a cheap Hoover Convertible for $69.95 and Constellation for $29.95 but the least expensive Electrolux was still $99.95 plus $49.95 for the power nozzle.
Thanks for sharing the information!
 
Then....

I'm thinking you should have the world's greatest LUX collection ....or access to one?? In any event, please share any inside LUX stories you might have....many of us are starved for more, with regard to LUX!!
 
More Lux Stories!

Here, Here! The connection you have through your Dad is great to hear (of) and any 'inside stories' would be "manna from heaven" for those of us that imbibe Electrolux (too!) I have my feet firmly planted in two camps, Electrolux and Hoover, and have been fortunate enough to have most of the landmark machines from both, beginning with a Lux V and continuing 50 years forward. (To date, although older than any US-sold Lux, my Hoover collection begins a full 5 years earlier at 1919 but this is still far from being a very early Hoover.) Clearly, or at least in my estimation, Electrolux was the best and most innovative tank cleaner and at least through 1968/G, they were really, really well-engineered and built to last. My early Luxes run as smoothly as my later ones!
Rick B
 
Here's the cover of the Electrolux News from 09/1975 with President Charlie McKee holding the first Super J off the assembly line! I've had this Newsletter since 1977 and I dug it out of the dumpster behind my local Electrolux branch - so it's not in the best shape, but it's all there....

crevicetool++7-21-2011-18-26-39.jpg
 
will the real electrolux please stand up part 1

hi everybody ,
i remember that issue of the electrolux news . really cool to see the pic/article again ...thanks !!
i have lots of stories but i do not want anyones ears to bleed so to speak ...
electrolux unlike many companies, especially these days , seemed to encourage a family relationship including blood kin . that went from field sales to the factory in old greenwich to the home office !!
generations of families have passed through electrolux's doors . i can only speak for my fathers time as obviously that's what i know most about .
lux [ ok to keep the name short for types sake ?] in my fathers day at the sales and executive helm [ mid 60's - mid 80's give or take] ] blasted the competition . in fact during the jubilee/silverado models , lux yearly sold more cleaners in the us then all other competition combined including store purchased cleaners!!!!

back to clarify what i remember on the wet/dry ... it was originally a commercial tub cleaner [ the cb ] with a modified head motor unit . they had issues with that modification and ultimately came out with a true to itself unique wet/dry model for a short short time . why it bombed i do not remember but i could ask one of my brothers who was in a unique service program with lux for some years .
back to speaking of family orientated lux was. many people in the biz had siblings and beyond commence to work with the company.
in my immediate family alone there were 6 of us at one time or another worked in the factory , home office , sales , service etc !
i started working at the home office in the mailroom after classes at school when i was 16 . also attempting to sell door to door at 17 for lux and also for fuller brush which was a division of ours at the time . then after hs at 17 still i went on the road with the electrolux museum van .
this museum van was the coolest job a kid or anyone could have . you got paid to drive and see the country . the van was a superior 28 or 29 foot [ like winnebago ] . it was decked out inside with walls full of all types and makes of old cleaners from manual pump suckers to early electric tubs . then there was a wall showing the evolution of the lux from the model 5 to the model 1205 or jubilee [ i cannot remember ].
so what i did was take this to anytown usa and have the local sales branch set me up at a mall , strip mall , downtown shopping area on main street , fairs or anywhere there was lots of shopping and people .
i would setup shop and local sales and or branch manager would be on hand to get sales leads that either i developed during my little tour and speech on the history of the vac or that the salesperson made bending the ear of whomever they could while the unsuspecting visitor made their way out of the van tour [ lol ! ]
really though it was not high pressure sales at all and i felt most everybody who went through it thought it was an interesting little spin of history and if nothing else quite a unique idea .
now being still a kid at the time i naturally had to have a cb radio and the best cassette deck available in the van for those long lonely drives from town to town or when on very rare occasion some sales branch would stick me in a super mall 3 miles out on the edge of a parking lot so vast you could barely see the mall itself and where no one had parked since the pavers lined the parking spots !! and when the temp was about 100 in the shade..... well then , take off the jacket and tie and crank up the rock and roll . even then some die hard would come all the way out and i would have to scramble to look presentable but by then they would have heard the music from afar and comment like " wow procol harum and electrolux far out "
or "do the beach boys really get paid to endorse electrolux ?" lol !
here are the states i worked the van in, so in case any of you ever been in the van it very well may have been me who gave you your guided tour : va , de , wash d.c , md , fl , la , ga , part of al and ms , part of ca .
where the van is today or where the old cleaners are is anybodys guess.
the van did not last too much longer after my stint . one of the home offices sons took over from me in ca . when i "quit" [ what a knucklhead i was] the van job . then not long afterwards they took the van off the road if i remember correctly .
well gotta run . hope this stuff is not boring to you . someone said they were starved for lux info so i did not know where to start from .
and as for the other person who thought i might have or have access to old lux machines . i do not .
i did have lots of rare stuff when i was on the road in sales and had a branch myself but that is a story for another day .
i will say i at one time or another did have virtually everything lux ever made in the states . model 10 , 11 you name it . i could have had a model 5 a couple of times around but at that point i was not collecting and had either trashed or given most all my collection away . i know one of my brothers has or had up till recently a rare chrome b7 [ similar to a b8 but with a t bar handle and was a stripper buffer machine only ] someone correct me if i am wrong as i forget if that was called a b7 or something else .
 
Amazing......

story about the LUX museum van! Maybe someone will produce a pic of it, maybe even taken with you at the helm! If you had come to my town and I had heard Procol Harum playing from a van that said Electrolux, I would have wandered over.;-)

Few people collected things back then except the usual; stamps, coins, cars etc...so much was lost to 'new'.

Kevin
 
will the real electrolux please stand up part2

hi kevin , i had/have a couple of pics of part of the outside of the van . sorry do not think i ever toke one within and certainly not when time i had my girlfriend of the time visiting me inside the van ........
i was traveling across country from stamford ct [ lux home office and where i lived ] to sporadic setup spots including new orleans with another home office mailroom worker named al .
part of the trip we were just plain scraggly looking as we were driving and not promoting. i think that is what shows on the pics . we were in the middle of the desert so as a goof that al never really caught on to , i had him pose next to a little tiny scraggly cactus and then i had him snapshot me next to a great big majestic cactus !!! lol !!!
at the time and still do think it was kinda funny .
little quick museum van story :
summertime 1975/76 ? [ i think maybe earlier ] . powers to be hired me to go out to long island ny with the van on the weekends to promote [ i had a full time weekday job ] . something was not quite right with the van and i turned it around just after going over the whitestone bridge . at the top of bridge coming back towards ct , smoke started to pour out of the dash . then i could see fire starting to come out of the ac/heating vents . i pulled up to toll booth and told booth operator my van was on fire. do you know that operator still made me pay the toll and then said to pull it offside road past booth !!
i grabbed the little bitty tiny fire extinguisher the van was equipped with and scrambled under the front end of van . fire was everywhere and rubber was dripping on fire and smoke and the fumes ... real bad ...
i squeeze the extinguisher handle and a tiny little burp of powder stuff popped out and that was it . i looked at the gauge and it showed empty !!!!!!!
had to scramble out of under this van asap or i was going to be a crispy critter. finally the bridge police came and a fire truck and put out the blaze and saved the cleaners and all , even me . but not from embarrassment !
2 hours plus later i get picked up from my immediate lux boss . the van gets towed to rocky hill ct where i guess there was a motorhome specialist and that was the last time i drove it till i took the trip with al across country.
so i had 3 different time jobs with the museum and a 4th and last job where i picked it up in oregon and drove it back to the old greenwich lux factory as a paid vacation and where i was pulled over by a state trooper spitting image of barney fife ... but that is a story for another day . glad you like procol harum .
 
 


 


<span style="font-family: trebuchet ms,geneva; font-size: medium;">Stuck away in my boxes of Vacuum Cleaner literature I have a xerox of an article from the Readers Digest about the "Electrolux Traveling Museum." Stan Kann gave me the copy of the article. It ran in the magazine some time in the late 1970s.
</span>


 


<span style="font-family: trebuchet ms,geneva; font-size: medium;">If I had a week with nothing else to do, I'd go through the boxes to look for the article. But there are at least a dozen boxes, and I haven't any idea which one the article is in.</span>
 
will the real electrolux please stand up part 2 or is it 3

thats the coolest thing ... i would love to read that article about the lux museum van . .... so when are you getting a week off to do nothing but look for that article ? lol ! kidding of course ... not ...
i do not remember anyone doing such article . but not totally surprised as electrolux was really really at their zenith at that time and the van was a very unique idea sales wise and in general and was well promoted locally where it wound up being displayed.
unlike the oscar meyer weiner dog car , this baby was full of history [ most of which would be healthier then eating cow lips or worse .. ]
wow amazing . if you ever get around to it i would love to read the article .
 
will the real ...

since i am on a roll with your terrific site i thought i should mention regarding an old thread here : electrolux in the 70's did make at least 3 [ i have 3 on dvd and on the original production studio vhs video slave ] tv commercials with my father pitching electrolux . they were short but sweet . it was around the same time that consolidated foods/sara lee foods who owned shasta soda did commercials with the karloff type frankenstein monster. there were no monsters in my dads commercials though ....

the real shame to all this is the ............ i will not mention the name of who was handed the helm to electrolux in the early 80's totally , single handedly destroyed the company . no one in my family will mention this name to date . this company was such a bright light in the business world . it had everything going for it .
my father because of all these changes at the stern had to start the closing of the old greenwich factory . he was forced to do so !
i can remember as strong a man as he was , it brought tears to his eyes on occasion . he loved the factory , what it represented , the people / families who grew up with the plant and company .
when the factory closed so did my father with regards to electrolux. he grew up with lux selling the model 30 as a starving newlywed young man fresh out of the navy in world war 2 .
his life was electrolux and consequently so was mine and my family .
it is a shame that aerus is what it is . there is no more usa electrolux from model 5 to the silverado anymore .
there is little true love and loyalty within many if any companies like there was with electrolux .
wow sorry got swept away here [ pardon the pun ] .
i too get real emotional with regards to the real electrolux . i will stand up !!
 
drifting away

if the model 30 had wheels and a port for the power nozzle it would still be king . going forth ..
the "hospital" version of the model g is my fav but the tilt factor was an issue . lower the height and as moe howard said " spread out " the wheel base .
pretty as could be ... the model g i mean ...
still though there was nothing on the planet and i mean nothing that could clean carpets as a vac better then the jubilee or the silverado . just nothing . i/we went head to head in the field and in the lab with anything and everything . just nothing made in the world including swedens electrolux models could touch it .
sadly even usa spin off canadian electrolux was not quite up to measure although they made some pretty darn good machines !
when the old greenwich plant closed so did the quality and performance of electrolux as we in the us knew of it .
the bristol va plant only made a few models/ parts and never was up to the task of taking over for the old greenwich factory.
okeedookee , i hope i gave you all some fun stuff to read. gotta go now . see ya soon .
 
Yeah.....

the history of the Greenwich Plant is amazing. All the generations of 'families' that worked there, their contribution to the local community & state and of course to the products they produced there that are still endearing today. It was most definitely Electrolux's finest hour!

Loved the fire story...LOL! Amazed that they brought the old girl back to life again. But in the 'can do' spirit of Electrolux, I'm not surprised. I didn't realize that chiefly one individual brought down Electrolux. I believe it though....one man almost brought down Chrysler and Mercedes simultaneously.

I actually have several Procol Harum albums along with most decent rock from that era....first on LP's and then transferred to studio tape. Next step is to transfer to high quality CD's with a stand alone unit.

Kevin
 
Interesting stories. I wish they had done the same Electrolux display up here (Of course, being Canadian I have to disagree with your statement about the Canadian machines).

Just as a bit of information, if memeory serves me correct the first wet dry machine was designated the CBW and was replaced with the CW. I still have one or two of the service sheets around somewhere for both models.

Doug
 
will the real elec...

my canadian friend , i meant no malice towards the canadian lux. my dad was involved with them also . they were somewhat similar to some degree. and as i mentioned were well built too . they had no equal to the super j or silverado but made some mighty fine units over the years. i think i still have my brown and tan canadian plastic coin bank among other usa lux coin banks [ model g and the 1205 maybe another one or 2]
i do have a really cool ashtray with a metal model 30 on it .
my father had and i don't know which brother has it now but he was made a special one of a kind miniature model 5 with metal , real leather and all . it was about 6-7 inches long . i think he lost the hose and nozzle somewhere between moves . it was the neatest looking little vac i have ever seen !
i had so much stuff i forget more what i had then what i got rid of if that makes any sense ...
anyways, canadian lux made fine machines too !!
as for procol harum . just get the "salvo" fairly recently remastered cd editions of any of the older procol albums. they sound really good and have extra bonus songs on them .
i too am a fan of taking vinyl up front and have many 1960's stereo amplifiers i have restored the guts on . they play sweet sounding music when matched with a good turntable and speakers !
in fact in 1992 i produced a album in england with guest star matthew fisher who was the organist who co-wrote and played on " a whiter shade of pale " and a few procol albums also . he has stayed over at my house a couple of times since then . real nice guy and pretty much nobody can play the hammond b-3 like him !
the museum van was more burned underneath and some in the cockpit. externally from what i remember it was not too bad of shape .
my father made it a point to live near the old greenwich factory since moving the home office [ corporate]
up to stamford where it was on summer street in one location for many years and then moved down the same street towards the end of my fathers time with lux .
he loved the factory and it's people . the factory went into really high end gear and production using custom made conveyor systems and so forth . a brother of mine worked as an electrician for the factory for some years and i even did a little stint learning basics of welding and related for a short time before going on the road to learn the fine art of vac and small appliance repairs as i was being groomed for a much bigger role.
it was even arranged to send me to a g.e. national service appliance repair center in oklahoma city to learn small appliance repair, coffee makers and you name it !
also working on the road in several states in specific branches repairing vacs of all makes as lux started doing that at some point . where in the "older" days they would pretty much only repair their own or convert a repair to a new sale .
that is also where another brother of mine got involved in . my father had lux start a service repair store in roswell ga where you could walk in and get most any small appliance from any make repaired . you could also buy reconditioned lux and so forth . i do not think you could buy a new lux there and for that the local sales branch would get involved. [ or maybe you could ,,, long time ago and memory ain't what it used to be ] i even worked their for awhile before quitting... yes i actually quit electrolux... for awhile anyways !
i think a couple more might have opened up after that one but since i was not involved with that particular project anymore really do not remember as there was a lot more going on .
my oldest brother had worked his way up to vp of sales over the years and he and my father had big plans for me plans i did not have a clue of yet but thats a story for a rainy day ...
my father towards the later years with lux actually lived in walking distance to the factory on tomac avenue old greenwich ct . or he could go across the street to play golf at innis arden golf club which was not too often as he kept pretty busy with electrolux affairs as that was his life so he was constantly on the road !
i was very proud to have been able to cold canvass [ sell door to door at random ] with him in fort worth area of tx . but the heat was on me more ways then one as it was the summer and very hot out . he and another lux executive decided they wanted to see me in action . talking about hot under the collar !!!
i was never the best salesmen the company ever had not even close . maybe i say that because as a young man trying to fill my daddys mighty big shoes was near impossible . i mean , salesmen like charlie mckee were far and few in the world let alone electrolux ! i did my best though ... i also had the misfortune to have been made to canvas with the idiot who took over from my father during that distasteful period in the early 80's as it was a gradual thing not overnight .
that moron could not sell money out of his wallet for half price let alone a cold canvass vac sale ! i blew his doors in that day in waco tx . i got in most every door i knocked on with him that day made a couple of sales and would have made a third but the meathead tried to take over my demo and screwed up my close [ getting the contact signed ] and the woman got so pissed at him instructed us to leave the premise !
next time around if you are all still interested , i will mention some other products that electrolux toyed with the idea of selling door to door and repairing and i was smack dab in the middle of it all !
 
will the real e...

oh yeh as for the cbw and cw wet vac ... that may very well be correct . i will make it a point to get hold of my brother who ran the lux service center in ga. i am pretty sure he will know a lot about that and will get back to you with whatever info he can share with me .
 
It's....

interesting with your dad at he helm, how LUX tried different things. I never heard about the 'fixing all brands' endeavor. I've always hated the door-to-door sale routine. Kirby tried to suck me into that back in the 70's when I was down on my luck. Started off with huddled masses in a small room, watching a movie narrated by Chuck Connors etc. But LUX was a company that had product to match its claims (not saying Kirby didn't, but the initial indoctrination process was dishonest).

A master salesman like your dad would make people feel good about their purchase long after he left-mainly because the product was that outstanding. If it kept working great for yrs & yrs, you soon forgot the purchase price....that was key to the Electrolux success story.

The real genius behind PH was Keith Reid-the writer/poet. It's the lyrics that kept me coming back....sometimes they were even ahead of the music. I dub to tape from LP's to get the analog sound and purity as we heard it back then. Many times digital transfer engineers don't get it correct. I've got a thing for watching the big reels spinning 'round 'n 'round anyway.;-)

Kevin
 
Without doubt the entertaining-est and most informative thread we have had here in a long time. Thank-you, Mr Silverado McKee for sharing your reminiscences so candidly.
Please continue as you see fit and time allows. You are essentially writing a fascinating article that is worthy of being printed in full in our Newsletter Bulletin.

For vacuum minutia fanatics like myself your first-hand memories are invaluable.
I'm looking forward to 'The Rest Of The Story'...

Dave

my cherished 50th Anniversary Commemorative Plate/wall plaque:

aeoliandave++7-24-2011-11-03-48.jpg
 
Indeed,thank you for this thread! I think we all love hearing stories like that... :)

Now on a differnt note, Dave, looking at your Lux plaque, I didn't know that there was a model in between the XXX and the LX. Was it a thrift model, like the T perhaps?
 

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