What do you predict would happen if Hoover began to sell Guradsmans at big-box stores, like Target or Wal-Mart? Same question for the Sanitaires. How would the consumers reaction? Would they sell well? Would there be any unique marketing campaign necessary?
From what I've read, Wal-Mart basically dictates what manufactures produce, and such well built machines could probably never be sold there. However, Wal-Mart is selling some pretty expensive models in their stores already, such as Dyson and some high-end consumer Hoovers, so a Guardsman at around $200 is not insane.
From what I've read, Wal-Mart basically dictates what manufactures produce, and such well built machines could probably never be sold there. However, Wal-Mart is selling some pretty expensive models in their stores already, such as Dyson and some high-end consumer Hoovers, so a Guardsman at around $200 is not insane.