Bissell broom
was out in the late 70's one of three available if I remember right.
Regina was first with their P/N broom, and Hoover and Bissell followed. The Hoover one was kind of a joke, it was supposed to be lightweight, yet in reality it weighed as much as a Convertible did, and was not nearly as maneuverable!
The Bissell version was also made for JC Penney in a curry/mustard yellow color.
Nice find!